{"id":236243,"date":"2026-09-29T04:30:01","date_gmt":"2026-09-29T11:30:01","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=236243"},"modified":"2026-09-29T04:38:07","modified_gmt":"2026-09-29T11:38:07","slug":"new-mcafee-online-protection-safer-than-safe","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/security-news\/new-mcafee-online-protection-safer-than-safe\/","title":{"rendered":"There\u2019s Safe. And There\u2019s Safer With McAfee: Transformational Protection"},"content":{"rendered":"<p>For a long time, being safe online came with a relatively familiar set of rules.<\/p>\n<p>\u201cDon\u2019t click suspicious links.\u201d<br \/>\n\u201cKeep your software updated.\u201d<br \/>\n\u201cBe careful about what you share.\u201d<\/p>\n<p>But today, AI is everywhere. And it\u2019s rapidly evolving and drastically changing what it means to trust what we see and hear online. It can make scams more convincing and easier to create at scale, while personal information available online can make those scams feel remarkably specific to us.<\/p>\n<p>As AI reshapes nearly everything we consume and do, our daily interactions all come with an added mental burden: the feeling that you have to question everything.<\/p>\n<p><strong>Our research found that nearly three-quarters of Americans (74%) feel the need to double-check most things online before trusting them.<\/strong><\/p>\n<p>That finding stuck with me because it captures something bigger than concern about any one cyberthreat: Trust itself is becoming<em> time-consuming work.<\/em><\/p>\n<p>In a world where normal, everyday interactions put people at risk,<strong> consumers need protection that keeps them safe in every moment,<\/strong> feels simple, and works quickly and proactively.<\/p>\n<p>Meet the new McAfee: a completely transformational safety solution that protects you when you know you need it, and when you don\u2019t.<\/p>\n<p><iframe loading=\"lazy\" title=\"Meet the new McAfee\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mXtIhmtv3D4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Always On. Simple and Easy. Personalized and Proactive.<\/h2>\n<p>This marks a shift from reactive security to <em>proactive safety<\/em> that helps you identify risks and take action before any damage is done.<\/p>\n<p>I experienced a great example of it recently. I was getting on a plane and connected to the public Wi-Fi. <strong>McAfee let me know that my VPN had automatically turned on to help protect my connection.<\/strong><\/p>\n<p>I didn\u2019t have to remember to take a security step. I didn\u2019t have to search for a setting or wonder whether I had done the right thing. I didn\u2019t have to know that I should be securing my connection on public Wi-Fi. And I didn\u2019t have to know what a \u201cVPN\u201d is (virtual private network for those who are wondering!) <strong>The protection was simply there when I needed it. Always on. Simple and easy. Personalized and proactive.<\/strong><\/p>\n<p>That small moment captured something much bigger about the experience we want to create.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-236388\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_04_v1-1024x576.png\" alt=\"Scammers will start taking it personally\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_04_v1-1024x576.png 1024w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_04_v1-300x169.png 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_04_v1-768x432.png 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_04_v1-1536x864.png 1536w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_04_v1-205x115.png 205w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_04_v1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>McAfee has been protecting people for decades, and for many, our name is still synonymous with antivirus. But in a world of accelerating AI, people\u2019s digital lives no longer fit neatly inside a single device, and neither do the risks they encounter.<\/p>\n<p>That\u2019s why <strong>the new McAfee experience is designed to do much more than protect individual devices<\/strong>. It helps protect the things people rely on every day, including their personal information, connections, devices, and accounts, while making it clearer what\u2019s safe, what needs attention, and what McAfee can handle for them.<\/p>\n<p>McAfee\u2019s new product experience seamlessly protects your personal info, finances, connections and devices so you can shop, text, bank and browse with confidence, delivering advanced and comprehensive protection at every moment.<\/p>\n<p>This is merely an evolution of what McAfee has always been here to do: keep people safe- from today\u2019s threats <em>and tomorrow\u2019s<\/em>.<\/p>\n<h2>McAfee. Safer Than Safe.<\/h2>\n<p>Our new brand is an expression of that same evolution.<\/p>\n<p><strong>Safe is reacting. Safer is preventing.<\/strong><\/p>\n<p><strong>Safe is worrying about tomorrow. Safer is enjoying today.<\/strong><\/p>\n<div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt aligncenter size-large wp-image-236373\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_03_v1.1-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" data-warning=\"Missing alt text\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_03_v1.1-1024x576.png 1024w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_03_v1.1-300x169.png 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_03_v1.1-768x432.png 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_03_v1.1-1536x864.png 1536w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_03_v1.1-205x115.png 205w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/09\/AdweekAnnounce_03_v1.1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n<p>Those contrasts capture what Safer Than Safe means to us. It\u2019s about giving consumers greater confidence instead of building on decades of fear associated with scams, malware, risks, alerts, and the protection industry broadly.<\/p>\n<p>With the growing concern over AI and the speed at which it&#8217;s evolving, there has never been a more important moment to provide critical safety solutions proactively and simply. And that\u2019s the moment we\u2019re meeting.<\/p>\n<p>That thinking shaped <strong>a McAfee brand that is brighter, simpler, and more human<\/strong>. The experience of being protected shouldn\u2019t be defined by warnings and complexity, and neither should the brand behind it.<\/p>\n<p><strong>McAfee\u2019s \u201cSafer Than Safe\u201d brand promise,<\/strong> the new experience simplifies security into one holistic safety solution:<\/p>\n<ul>\n<li><strong>Simple &amp; Easy<\/strong> \u2013 McAfee\u2019s new experience does the hard work for you. Consumers no longer need to understand complex threats, technical language or how and where to find tools or settings to turn on the protections they need.<\/li>\n<li><strong>Personalized, Proactive Assistance<\/strong> \u2013 Designed to help consumers stay a step ahead with proactive notifications, clear guidance and easy steps. McAfee surfaces timely and personalized alerts when your information or devices are at risk, with guided actions that explain what is happening and what to do next in plain, easy-to-understand language.<\/li>\n<li><strong>Always-On, Unified Product<\/strong> \u2013 McAfee protects you everywhere you are and whatever you\u2019re doing. The new experience brings data, identity and threat protection together into one connected experience across all your devices, so staying safe is seamless and easy.<\/li>\n<\/ul>\n<p>AI will continue to change how we create, communicate, and connect. It will bring extraordinary possibilities and new risks. We cannot expect people to study every development closely enough to recognize every new way their trust might be tested.<\/p>\n<p><strong>Consumers shouldn\u2019t be security experts. That&#8217;s our job.<\/strong><\/p>\n<p><strong>McAfee. Safer Than Safe.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a long time, being safe online came with a relatively familiar set of rules. \u201cDon\u2019t click suspicious links.\u201d \u201cKeep&#8230;<\/p>\n","protected":false},"author":1459,"featured_media":236870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10667,8050],"tags":[],"coauthors":[16965],"class_list":["post-236243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-news","category-mcafee-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>There\u2019s Safe. 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