{"id":24502,"date":"2013-05-14T05:01:22","date_gmt":"2013-05-14T12:01:22","guid":{"rendered":"http:\/\/blogs.mcafee.com\/?p=24502"},"modified":"2025-08-18T04:00:54","modified_gmt":"2025-08-18T11:00:54","slug":"digital-assets","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/family-safety\/digital-assets\/","title":{"rendered":"How Do Your Digital Assets Compare?"},"content":{"rendered":"<p>My Dad is in his mid 60\u2019s and retired. And the man knows how to live. A day doesn\u2019t go by without him taking a class and learning something new.<\/p>\n<p>But one thing he\u2019s always been behind on is technology. His generation missed it by about 20 years. So for the past 5 years I\u2019ve been pushing him to get an iPhone. He swore he\u2019d never text and wouldn\u2019t need the Internet on the go. Recently he got one, and now I\u2019m getting text messages every 10 minutes from him. He takes Apple classes and teaches me things about the iPhone I never knew.<\/p>\n<p>Today McAfee released the results of their Digital Assets<b> <\/b>survey and found that most people are connected and are spending more time online and getting more devices. How do you stack up?<\/p>\n<ul>\n<li>Nearly 90% (88%) of consumers own multiple digital devices, with 62% owning three or more and 20% owning 5 or more<\/li>\n<li>More than half consumers (51%) spend 15 hours or more on their digital devices for personal use each week, which equates to more than two hours per day\u2014men spend more time than women on their devices<\/li>\n<\/ul>\n<h2>Data We Store<\/h2>\n<p>And with the explosion of all the digital devices, we are storing more and more assets on these devices. In fact the study showed that on average globally we have over $35,000 worth of assets stored on our devices. This includes things like:<\/p>\n<ul>\n<li>Personal memories (photos, videos) are what we as consumers value the most and women value these more than men<\/li>\n<li>Consumers in Singapore, Brazil and Germany place a higher value on personal records (health information, financial records, wills\/trusts) than consumers in other countries<\/li>\n<li>Not surprising, millenials (18-24 year olds) who grew up in the digital world (and have probably never owned a CD), place a higher value on entertainment files (music, tv shows, ebooks, video games, apps) than other age groups and consumers in India rate their entertainment files higher than other countries<\/li>\n<li>Italian and UK consumers have the most personal communication assets stored on their digital devices<\/li>\n<\/ul>\n<p>And while we have all these device and have valuable assets on them, we don\u2019t take enough precautions to protect our valuable assets. Nearly 15% of consumers globally don\u2019t have comprehensive security on ANY of their devices and 20% are unfamiliar with cyber risks and security dangers.<\/p>\n<p>Yet, most consumers (72%) are concerned with identity theft, monetary theft or fraud when online and 55% of us store digital assets on our devices that would be impossible to recreate, re-download or re-purchase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-78981 size-full\" src=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2017\/09\/DigitalAssets_Infographic1.jpg\" alt=\"\" width=\"1400\" height=\"2735\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019s why with all that\u2019s at stake, protecting all your devices and the data on them has never been more critical. That\u2019s why McAfee today announced <a title=\"McAfee LiveSafe\" href=\"https:\/\/www.mcafee.com\/en-us\/antivirus\/mcafee-livesafe.html\" target=\"_blank\" rel=\"noopener noreferrer\">McAfee LiveSafe<\/a>\u2122 service, the first unlimited cross-device security service to use cutting-edge facial and voice recognition technology to protect users\u2019 digital lives.<\/p>\n<p>At this point even my old man knows securing your digital assets is a requirement. And it doesn\u2019t matter if you are on a PC, Mac or mobile, bad guys are targeting anyone connected to the Net.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My Dad is in his mid 60\u2019s and retired. And the man knows how to live. A day doesn\u2019t go&#8230;<\/p>\n","protected":false},"author":674,"featured_media":151432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,1838,12],"tags":[],"coauthors":[3973],"class_list":["post-24502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy-identity-protection","category-mobile-security","category-family-safety"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do Your Digital Assets Compare? | McAfee Blog<\/title>\n<meta name=\"description\" content=\"My Dad is in his mid 60\u2019s and retired. And the man knows how to live. A day doesn\u2019t go by without him taking a class and learning something new. 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