{"id":41875,"date":"2015-03-17T05:00:34","date_gmt":"2015-03-17T12:00:34","guid":{"rendered":"https:\/\/blogs.mcafee.com\/?p=41875"},"modified":"2025-08-27T04:11:45","modified_gmt":"2025-08-27T11:11:45","slug":"checked-teens-phone-burnbook-app","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/family-safety\/checked-teens-phone-burnbook-app\/","title":{"rendered":"Have You Checked Your Teens\u2019 Phone for the Burnbook App?"},"content":{"rendered":"<p>Every few months a new mobile app surfaces on the social landscape that quickly catches on. And, yes, parent\u2014you need to be aware of what the app looks like, how it works, and how your teen may be using or even misusing it.<\/p>\n<p>The latest red flag app that\u00a0has already been linked to\u00a0cyberbullying incidents is called Burnbook. Go look for it on your child\u2019s phone. It\u2019s the purple lips app (see app graphic, right) and is\u00a0quickly catching on as the latest, greatest way to poke fun (and hate) at others via anonymous\u00a0accounts.<\/p>\n<p>The app is simple. Users can create anonymous accounts on their smart phones, check off their high school (which is listed by name via a geo locator) and proceed to post anything from \u201cjokes, fails, wins, sightings, shout outs, revelations, proclamations, and confessions,\u201d as the app description encourages. The Burnbook community can then decide through votes and comments what posts stay and what will go.<\/p>\n<p>The name behind the app is a spinoff from the teen cult movie <em>Mean Girls<\/em> in which the popular girl clique \u201cThe Plastics\u201d create a big pink book which they call the Burn Book. The book contains a firestorm of rumors, stories, and gossip about all other girls who go to their high school. As part of the storyline, the book is then \u201caccidentally\u201d left in public so that its contents can be discovered and shared.<\/p>\n<p>Attaching that specific name to this app is red flag in itself\u00a0and a good reason to stop and take a closer look at your child\u2019s phone or have a timely discussion about anonymous apps.<\/p>\n<p>The Burnbook app releases in the shadow of another controversial, anonymous app Yik Yak that has also been the center of concern as it continues to be linked to\u00a0<a href=\"http:\/\/www.nytimes.com\/2015\/03\/09\/technology\/popular-yik-yak-app-confers-anonymity-and-delivers-abuse.html\">cyberbullying incidents<\/a>\u00a0and threats of mass violence. However, due to its anonymous nature, many colleges\u00a0are finding it impossible to track down and prosecute offenders.<\/p>\n<p>There\u2019s no doubt that these apps are used by many teens for purely social non-abusive\u00a0purposes to simply make plans, share encouragements, or spread innocent or funny posts. However, anonymous apps are magnets for abuse and can quickly\u00a0dismantle the most innocent online interaction.<\/p>\n<h2><strong>Tips on talking to your teen about Burnbook (and other anonymous apps) in a positive way.<\/strong><\/h2>\n<p><strong>\u2022 Ask.<\/strong> In a non-accusing manner, simply ask your teen if she is has heard of or is using the app.<\/p>\n<p><strong>\u2022 Explore.<\/strong> If she is using the app (or a similar one\u00a0such as Yik Yak), ask her to open it and show you how it\u2019s used and how she likes to use it. (Note: You are the student, she is the teacher for a few minutes).<\/p>\n<p><strong>\u2022 Understand.<\/strong> Ask her why she likes the app and why she\u2019s chosen to be anonymous. Ask her how others use the app and if she&#8217;s ever seen any inappropriate behavior or cruelty on the app.<\/p>\n<p><strong>\u2022 Pose key\u00a0questions:<\/strong> Why do you think people would choose an anonymous app over other apps such as Instagram or Twitter? What do you think the reasons are for not wanting to connect accounts to real names? How do you feel when you see a rumor or a mean piece of gossip about someone else online? How do you think that person would feel if they saw that written about them?<\/p>\n<p><strong>\u2022 Teach sensitivity.<\/strong> Remind your child that even when someone posts something\u00a0they define as funny, another person may be very offended, even devastated by the comment or photo. Stress the lack of context the online world offers. So many times our words and intent are lost in translation and even small comments easily turn into big hurts.<\/p>\n<p><strong>\u2022 Share\u00a0your concerns. <\/strong>Anonymous apps are linked not only to cyberbullying but can infuse an incredible amount of daily drama into already tenuous\u00a0peer groups. Often when you take some of these apps out of the equation, drama dies down and friendships can develop healthily.\u00a0The chance of encountering a predator or catfish account on these apps is also a real possibility.<\/p>\n<p><strong>\u2022 Stress accountability and empathy.<\/strong> Whenever someone can hide behind the veil of anonymity, there\u2019s a lack of integrity and accountability for any content that is shared. Teach your child to discern who is sharing content, the value of the content, and the emotional repercussions negative or lewd comments can bring to others.<\/p>\n<p><em>Toni Birdsong is a <a href=\"https:\/\/www.mcafee.com\/blogs\/author\/toni-birdsong\/\">Family Safety Evangelist<\/a> to <a title=\"McAfee\" href=\"https:\/\/home.mcafee.com\" target=\"_blank\" rel=\"noopener noreferrer\">McAfee<\/a>. You can find her on Twitter <a href=\"https:\/\/twitter.com\/McAfee_Family\">@McAfee_Family<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every few months a new mobile app surfaces on the social landscape that quickly catches on. And, yes, parent\u2014you need&#8230;<\/p>\n","protected":false},"author":642,"featured_media":41877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"coauthors":[3359],"class_list":["post-41875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family-safety"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Have You Checked Your Teens\u2019 Phone for the Burnbook App? | McAfee Blog<\/title>\n<meta name=\"description\" content=\"Every few months a new mobile app surfaces on the social landscape that quickly catches on. 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