{"id":50919,"date":"2016-06-29T11:42:43","date_gmt":"2016-06-29T18:42:43","guid":{"rendered":"https:\/\/blogs.mcafee.com\/?p=50919"},"modified":"2025-08-19T09:52:46","modified_gmt":"2025-08-19T16:52:46","slug":"setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/","title":{"rendered":"Evolving Marketing Innovation \u2013 Our Strategy in the Security Technology Industry"},"content":{"rendered":"<p>Every year we recognize partners for achieving excellence in a variety of categories. Last month at our Americas Partner Summit, I had the pleasure of awarding our first ever Marketing Innovation Award to Linda Ford\u00a0at BB Marketing. Linda is a true pioneer in the McAfee partner marketing community and embraces what we see as the best and most powerful path forward for marketing in the B2B security technology space.<\/p>\n<h2>What constitutes state-of-the-art marketing?<\/h2>\n<p>I sat down with Linda for her take on the new digital marketing frontier and what it means for McAfee partners. Over the next several weeks I will share four short videos that give her take on what constitutes state-of-the-art marketing. In the first video, you\u2019ll see how content marketing is helping BB Marketing partners elevate the conversation. She discusses how to succeed as a marketer today and how to improve marketing in your organization by evolving into a ROI-driven revenue marketer.<\/p>\n<p>Watch the first video in this series &#8211;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=z93lEKo8ecA&amp;feature=youtu.be\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-50923 aligncenter\" src=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/Regan-Ogner-you-tube-300x169.png\" alt=\"Regan Ogner you tube\" width=\"310\" height=\"175\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/Regan-Ogner-you-tube-300x169.png 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/Regan-Ogner-you-tube.png 652w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/><\/a><\/p>\n<p>A successful career in marketing should include befriending other innovative marketers you encounter. When you need inspiration to create state-of-the-art marketing initiatives, you need a network of people you can reach out to. Linda is one of the people I turn to when I need help refining ideas with critical feedback and support. To connect with Linda and other like-minded individuals, I invite you to join the\u00a0new <a href=\"https:\/\/www.linkedin.com\/groups\/7052475\">McAfee Partner Marketing Community<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em>This blog post was written by Regan Ogner.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year we recognize partners for achieving excellence in a variety of categories. Last month at our Americas Partner Summit,&#8230;<\/p>\n","protected":false},"author":674,"featured_media":67438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10667,10661,8050],"tags":[3939],"coauthors":[3973],"class_list":["post-50919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-news","category-internet-security","category-mcafee-news","tag-mcafee-partners1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evolving Marketing Innovation \u2013 Our Strategy in the Security Technology Industry | McAfee Blog<\/title>\n<meta name=\"description\" content=\"Every year we recognize partners for achieving excellence in a variety of categories. 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Last month at our Americas Partner Summit, I had the pleasure of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"McAfee Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/McAfee\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/McAfee\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-29T18:42:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T16:52:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/Regan-Ogner-you-tube.png\" \/>\n\t<meta property=\"og:image:width\" content=\"652\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"McAfee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McAfee\" \/>\n<meta name=\"twitter:site\" content=\"@McAfee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"McAfee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/\"},\"author\":{\"name\":\"McAfee\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/47851fdb92fad9456152405839c92efa\"},\"headline\":\"Evolving Marketing Innovation \u2013 Our Strategy in the Security Technology Industry\",\"datePublished\":\"2016-06-29T18:42:43+00:00\",\"dateModified\":\"2025-08-19T16:52:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/\"},\"wordCount\":257,\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/marketing_tech_tools650.png\",\"keywords\":[\"McAfee partners\"],\"articleSection\":[\"Security News\",\"Internet Security\",\"McAfee News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/\",\"name\":\"Evolving Marketing Innovation \u2013 Our Strategy in the Security Technology Industry | McAfee Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/setting-the-bar-for-marketing-innovation-evolving-our-marketing-strategy-in-the-security-technology-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/marketing_tech_tools650.png\",\"datePublished\":\"2016-06-29T18:42:43+00:00\",\"dateModified\":\"2025-08-19T16:52:46+00:00\",\"description\":\"Every year we recognize partners for achieving excellence in a variety of categories. 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