{"id":51963,"date":"2016-08-12T14:05:20","date_gmt":"2016-08-12T21:05:20","guid":{"rendered":"https:\/\/blogs.mcafee.com\/?p=51963"},"modified":"2025-08-15T03:18:24","modified_gmt":"2025-08-15T10:18:24","slug":"hot-security-market-needs-smart-engagements","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/hot-security-market-needs-smart-engagements\/","title":{"rendered":"Hot Security Market Needs Smart Engagements"},"content":{"rendered":"

Industry analysts vary on their opinions on the growth and health of the technology market. Depending on which report you read, growth will fall somewhere between .6 percent and 3.4 percent. Of course, different technology segments are growing at different rates.<\/p>\n

Few technology segments are growing faster than security. Market analysts agree the market for security products and services is growing at an annual rate of 8 percent to 10 percent, and will continue to do so through the end of the decade. At this pace, the security market could go from $70 billion in sales in 2015 to $140 billion or more by 2020.<\/p>\n

Some people may see these numbers and think they spell a chance to sell more products. That\u2019s a fair conclusion, but there\u2019s more to be thinking about. Rather than only approaching security from a product sales perspective, we should also\u00a0 approach the problem from a systemic risk-management perspective that identifies exposures, continuously works to fill gaps, and measures security performance and effectiveness. Think of it as a lifecycle approach in which we have a persistent engagement with our customers.<\/p>\n

What does a security lifecycle engagement look like?<\/h2>\n