{"id":73487,"date":"2016-10-19T11:57:49","date_gmt":"2016-10-19T18:57:49","guid":{"rendered":"https:\/\/securingtomorrow.mcafee.com\/?p=73487"},"modified":"2025-08-26T22:02:44","modified_gmt":"2025-08-27T05:02:44","slug":"much-phone-worth","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/mobile-security\/much-phone-worth\/","title":{"rendered":"How Much Is Your Phone Worth To You?"},"content":{"rendered":"

I know I have said it before but I would much rather lose my wallet than my phone. My life is on my phone: my pics, my music, my contacts, my to-do lists, my Fitbit data! And it seems as though the majority of Aussies share my passion for their devices with new research from McAfee showing 60% of adults view their smartphones as \u2018priceless\u2019.<\/p>\n

But the research also tells a worrying tale \u2013 nearly two thirds (65%) of us Aussies do NOT have security software installed to protect our smartphones. Not only does this put the contents of our phones at risk from risky apps and malicious software but there is no Plan B if you lose your phone either.<\/p>\n

It is widely acknowledged that Australia has one of the highest rates of mobile phone ownership in the world<\/a> with more mobile phones than people<\/a> in our Great Southern Land. So it makes complete sense that cybercriminals are turning their attention to profiteering from our love of mobile phones. And the latest stats from McAfee Labs demonstrate just that. Over the past 12 months mobile malware has grown over 151% with the largest ever number of new mobile malware samples to date recorded in June.<\/p>\n

Last\u00a0week was\u00a0Stay Smart Online Week<\/a> in Australia. An initiative by the Australian Government to encourage us all to take a \u2018long, hard look\u2019 at our online safety practices and make the relevant improvements \u2013 if required!<\/p>\n

Mobile Safety Practices<\/h2>\n

So, if you or your kids are among the 65% of Aussies who haven\u2019t secured their mobile phones or you need to \u2018tweak\u2019 your mobile safety practices then here\u2019s what you need to do ASAP:<\/p>\n

    \n
  1. Rethink Whether Your Kids Should Use Your Work Phone<\/strong><\/li>\n<\/ol>\n

    Over a third of Aussie parents let their kids use their work phone at home. Remember any activity undertaken on your phone reflects on you, the owner. So proceed with great caution!<\/p>\n

      \n
    1. Create \u2018Super-Duper\u2019 Passwords<\/strong><\/li>\n<\/ol>\n

      This is probably one of the most important things you can do. Ensure you and your kids have strong and unique passwords for each device. A \u2018top-notch\u2019 password should have between 8-10 characters, a combination of upper and lower case, numbers and special characters. Always use multi-factor authentication<\/a> if it is available.<\/p>\n

        \n
      1. Back Up Your Device Regularly<\/strong><\/li>\n<\/ol>\n

        This is much easier said than done but so important. Whether it\u2019s iCloud<\/a>, Google<\/a>, Dropbox<\/a> or apps such as My BackUp Pro<\/a> or Helium, just do it \u2013 you\u2019ll be devastated if you lose your digital assets!<\/p>\n

          \n
        1. Only Download Apps from Trusted Sources<\/strong><\/li>\n<\/ol>\n

          Downloading \u2018dodgy\u2019 apps is where a lot of kids can go wrong. Many cybercrims develop apps with the sole purpose of trying to extract personal data from unsuspecting peeps. So, make sure your kids download apps from trusted sources such as the App Store or Google Play and insist they read the reviews.<\/p>\n

            \n
          1. Be Wary of Free Wi-Fi<\/strong><\/li>\n<\/ol>\n

            Again, another trap that many kids can fall into. Many public Wifi networks are unsecured which means any information you share while online could be stolen. If you have to use public WiFi then consider using a Virtual Private Network<\/a> and definitely don\u2019t do any banking!<\/p>\n

              \n
            1. Invest In Security Software<\/strong><\/li>\n<\/ol>\n

              This is a no brainer! Sleep better at night and invest in mobile security for your phone. McAfee Total Protection<\/a> software also includes security specifically for your phone. It will manage what information your phone shares to your apps and what information your apps are collecting; it will block spam, malicious website and links and it will help manage your memory and battery life.<\/p>\n

              But perhaps my favourite feature is its ability to back up and restore \u2018your stuff\u2019 before <\/em>you wipe the contents of your missing phone. It can also remotely lock and wipe the contents of your phone \u2013 to avoid prying eyes! Gold!<\/p>\n

              So, don\u2019t pass GO and collect $200 \u2013 please do something right away about protecting your phone and your digital assets. Imagine losing those super cute and slightly embarrassing pics of your kids? Devastating for you \u2013 although possibly a relief for them!<\/p>\n

               <\/p>\n

              Till next time<\/p>\n

              Alex x<\/p>\n","protected":false},"excerpt":{"rendered":"

              I know I have said it before but I would much rather lose my wallet than my phone. My life…<\/p>\n","protected":false},"author":932,"featured_media":217168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1838,12],"tags":[4148],"coauthors":[5150],"class_list":["post-73487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-security","category-family-safety","tag-privacy"],"acf":[],"yoast_head":"\nHow Much Is Your Phone Worth To You? | McAfee Blog<\/title>\n<meta name=\"description\" content=\"I know I have said it before but I would much rather lose my wallet than my phone. 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