{"id":79177,"date":"2017-09-26T11:00:18","date_gmt":"2017-09-26T18:00:18","guid":{"rendered":"https:\/\/securingtomorrow.mcafee.com\/?p=79177"},"modified":"2025-06-02T20:00:01","modified_gmt":"2025-06-03T03:00:01","slug":"mcafee-labs-faceliker-surge-manipulates-facebook-likes-promote-news-content","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/mcafee-labs-faceliker-surge-manipulates-facebook-likes-promote-news-content\/","title":{"rendered":"McAfee Labs: Faceliker Surge Manipulates Facebook \u201cLikes\u201d to Promote News, Other Content"},"content":{"rendered":"<p>Criminals excel in manipulating the trust within human relationships, particularly as individuals project themselves into digital realms such as social media. We see it in phishing messages, which fool us into clicking on a malicious weblink from what appears to be a benign organization with which we do business. We also see it in the much discussed area of \u201cfake news\u201d on social networks, where readers are likely to take news reports \u201cliked\u201d by friends as legitimate news stories. Much has been written about how \u201cfake news\u201d is promoted by bots and other amplification services, and how such promotion may have had an impact on recent elections.<\/p>\n<h2>Faceliker on Facebook<\/h2>\n<p>The <a href=\"https:\/\/mcafee.ly\/2xAlL1h\" target=\"_blank\" rel=\"noopener\"><em>McAfee Labs Threats Report: September 2017<\/em><\/a><em>,<\/em> released today, identifies a notable surge in similar activity by the Faceliker malware. This Trojan manipulates Facebook accounts clicks to artificially \u201clike\u201d certain content. Faceliker accounted for about 8.9% of the 52 million new malware samples detected in the quarter. It was a key driver in the 67% overall growth for the category during the period.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-79178\" src=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2017\/09\/Faceliker.png\" alt=\"\" width=\"750\" height=\"450\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2017\/09\/Faceliker.png 750w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2017\/09\/Faceliker-300x180.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Faceliker is not the fault of Facebook. Rather, it is something users bring to Facebook.<\/p>\n<p>Faceliker infects users\u2019 browsers when they visit malicious or compromised websites. It then hijacks their Facebook account clicks in such a way that users think they are liking one thing, but the malware is redirecting the click. It acts on their behalf to click another \u201clike\u201d button without their knowledge or consent, essentially making each user an accomplice in the click fraud scheme.<\/p>\n<p>Users aren\u2019t negatively impacted by the Trojan, but they do appear to over-like certain content, skewing like-ratings through fraudulent inflation. The actors behind malware such as Faceliker sell their services to the actors behind the content.<\/p>\n<p>Suspicious users can remove unrecognized likes by surveying their record of behavior in their activity log. To its credit, Facebook has put up defenses that detect fraudulent likes and ask a user to confirm that they intended to click as their browser appeared to click.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-79179\" src=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2017\/09\/FB.png\" alt=\"\" width=\"763\" height=\"594\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2017\/09\/FB.png 763w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2017\/09\/FB-300x234.png 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2017\/09\/FB-642x500.png 642w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\" \/><\/p>\n<p>McAfee Labs Vice President Vincent Weafer has commented that as long as there is profit in such efforts, we should expect to see more such schemes in the future.<\/p>\n<p>\u201cFaceliker leverages and manipulates the social media and app-based communications we increasingly use today,\u201d Weafer said. \u201cBy making apps or news articles appear more popular, accepted, and legitimate among friends, unknown actors can covertly influence the way we perceive value and even truth.\u201d<\/p>\n<p>Please see more threat statistics and trends analysis in <a href=\"https:\/\/mcafee.ly\/2xAlL1h\" target=\"_blank\" rel=\"noopener\">this quarter\u2019s report<\/a>\u00a0and follow us on Twitter at <a href=\"https:\/\/twitter.com\/mcafee_labs\" target=\"_blank\" rel=\"noopener\">@McAfee_Labs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criminals excel in manipulating the trust within human relationships, particularly as individuals project themselves into digital realms such as social&#8230;<\/p>\n","protected":false},"author":695,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[442],"tags":[4452,100,5197,180,4140],"coauthors":[4136],"class_list":["post-79177","post","type-post","status-publish","format-standard","hentry","category-mcafee-labs","tag-cybersecurity","tag-facebook","tag-faceliker","tag-malware","tag-quarterly-threats-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McAfee Labs: Faceliker Surge Manipulates Facebook \u201cLikes\u201d to Promote News, Other Content<\/title>\n<meta name=\"description\" content=\"The McAfee Labs Threats Report, released today, identifies a notable surge in similar activity by the Faceliker malware.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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