{"id":83756,"date":"2018-01-17T09:40:42","date_gmt":"2018-01-17T17:40:42","guid":{"rendered":"https:\/\/securingtomorrow.mcafee.com\/?p=83756"},"modified":"2025-08-31T19:24:45","modified_gmt":"2025-09-01T02:24:45","slug":"ces-2018","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/ces-2018\/","title":{"rendered":"Key Innovations and Takeaways from CES 2018"},"content":{"rendered":"<p>Every year, practically everyone in the consumer electronics industry catches a flight and heads to Las Vegas for The International Consumer Electronics Show (CES). Though 2018\u2019s show was colored by some power outages and even some flooding, it still delivered upon its typical expectations and showcased the best innovation that the industry brings to the table. And out of all of these technological marvels, a few key themes emerged. Here are some of my takeaways from the event:<\/p>\n<h2><strong>AR is the new reality<\/strong><\/h2>\n<p>Given its prolific presence at CES, (augmented reality) AR tech is likely to become everyone\u2019s shiny new toy this year. Just think about it, with AR technology, consumers have immersive experiences available right at their fingertips. A popular AR contender was the Vuzix Blade, which is a pair of Android-powered sunglasses that deliver\u00a0notifications and even Alexa functionality right to your eyes via a color display. Other <a href=\"https:\/\/www.androidcentral.com\/biggest-vr-and-ar-announcements-ces-2018\" target=\"_blank\" rel=\"noopener\">notable mentions<\/a> include the Lenovo Mirage Solo and Arsenz Thermoglass with FLIR.<\/p>\n<h2><strong>Smart homes are the new norm<\/strong><\/h2>\n<p>At CES last year, connected household devices were popular, but now they\u2019re so prevalent that they\u2019ll soon redefine the modern home entirely. There were <a href=\"https:\/\/www.crn.com\/slide-shows\/internet-of-things\/300097991\/20-smart-devices-at-ces-2018-that-make-your-home-smarter.htm\/pgno\/0\/5\" target=\"_blank\" rel=\"noopener\">smart doorbells<\/a> that allow users to answer their door even if they\u2019re not at home, a connected thermostat that learns the behavior of homeowners, and even a voice-lighted mirror with Amazon Alexa embedded into it. In fact, Samsung said it will <a href=\"https:\/\/www.cnet.com\/news\/ces-2018-the-final-word\/\" target=\"_blank\" rel=\"noopener\">increase<\/a> its own smart home offerings, pledging that all of its devices from TVs to washing machines will be &#8220;smart&#8221; by 2020.<\/p>\n<h2><strong>Security goes beyond standard devices<\/strong><\/h2>\n<p><strong>\u00a0<\/strong>At McAfee, we understand that IoT devices continue to permeate the modern home. That\u2019s why we\u2019ve created <a href=\"https:\/\/securehomeplatform.mcafee.com\/\" target=\"_blank\" rel=\"noopener\">McAfee Secure Home Platform<\/a> as the answer to the IoT boom. At this year\u2019s CES, we even took over the Public House Restaurant in the Venetian and simulated a smart home experience to showcase how exactly McAfee Secure Home Platform works. We also continued our mission of protecting the connected home by working with <a href=\"http:\/\/us.dlink.com\/press-centre\/press-releases\/router-powered-by-mcafee\/\" target=\"_blank\" rel=\"noopener\">D-Link<\/a> on the new AC2600 Wi-Fi Router Powered by McAfee.<\/p>\n<p>We continued the theme of extending protection beyond the PC or mobile phone by partnering with <a href=\"https:\/\/news.samsung.com\/us\/samsung-electronics-2018-smart-tvs-become-first-be%E2%80%A8-industry-certified-enhanced-security%E2%80%A8\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> on Samsung Secure Wi-Fi, with back-end technology from McAfee to encrypts personal information during sensitive transaction and online activities.<\/p>\n<p>And last but not least, we moved into a new space with the launch of <a href=\"https:\/\/www.mcafee.com\/consumer\/en-us\/store\/m0\/catalog\/mitp_565\/mcafee-identity-theft-protection-standard.html\" target=\"_blank\" rel=\"noopener\">McAfee Identity Theft Protection<\/a>, designed to provide exactly that. This solution allows users to take a proactive approach to protecting their identities with personal and financial monitoring and recovery tools to help keep their identities personal and secure.<\/p>\n<p>All in all, CES 2018 proved that innovation isn\u2019t slowing down, and that also goes for connected devices and the technology that protects them. Both IoT devices and cybersecurity landscape are adapting to the needs of everyday consumers to make sure everyone can enjoy their digital life in a safe way.<\/p>\n<p>To stay on top of McAfee\u2019s CES news, and, of course, the latest consumer and mobile security threats, be sure to follow\u00a0<a href=\"https:\/\/twitter.com\/garyjdavis\" target=\"_blank\" rel=\"noopener\">me<\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/McAfee_Home\" target=\"_blank\" rel=\"noopener\">@McAfee_Home<\/a>\u00a0on Twitter, and \u2018Like\u2019 us on\u00a0<a href=\"https:\/\/www.facebook.com\/McAfee\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43387 alignleft\" src=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/gary1.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/gary1.jpg 150w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/gary1-32x32.jpg 32w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/gary1-64x64.jpg 64w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/gary1-96x96.jpg 96w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/gary1-128x128.jpg 128w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year, practically everyone in the consumer electronics industry catches a flight and heads to Las Vegas for The International&#8230;<\/p>\n","protected":false},"author":674,"featured_media":220990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10661,8050],"tags":[4131],"coauthors":[3973],"class_list":["post-83756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-security","category-mcafee-news","tag-internet-of-things"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - 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