{"id":92331,"date":"2018-12-03T21:01:03","date_gmt":"2018-12-04T05:01:03","guid":{"rendered":"https:\/\/securingtomorrow.mcafee.com\/?p=92331"},"modified":"2025-06-03T21:32:15","modified_gmt":"2025-06-04T04:32:15","slug":"pay-per-install-company-deceptively-floods-market-with-unwanted-programs","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/pay-per-install-company-deceptively-floods-market-with-unwanted-programs\/","title":{"rendered":"Pay-Per-Install Company Deceptively Floods Market with Unwanted Programs"},"content":{"rendered":"<p>For the past 18 months, McAfee Labs has been investigating a pay-per-install developer, WakeNet AB, responsible for spreading prevalent adware such as Adware-Wajam and Linkury. This developer has been active for almost 20 years and recently has used increasingly deceptive techniques to convince users to execute its installers. Our report is <a href=\"https:\/\/www.mcafee.com\/enterprise\/en-us\/assets\/reports\/rp-wakenet-ab.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">now available online.<\/a><\/p>\n<p>During a 10-month period from September 2017 to June 2018, we observed more than 1.9 million detections in the wild and the generation of thousands of unique websites and URLs. McAfee product protections prevented millions of pieces of adware from being installed on customers\u2019 machines.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-92881\" src=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2018\/11\/wakenet_301118.png\" alt=\"\" width=\"817\" height=\"483\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2018\/11\/wakenet_301118.png 817w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2018\/11\/wakenet_301118-300x177.png 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2018\/11\/wakenet_301118-768x454.png 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>McAfee Adware-InstCap detections from September 2017 to June 2018.<\/em><\/p>\n<p>Some of the deceptive tactics we observed included fake movie playbacks and fake torrent downloads targeting both Windows and Mac systems. These tactics aimed to trick users into installing bundled applications such as performance cleaners.<\/p>\n<p>WakeNet AB\u2019s FileCapital tools are responsible for installing some of the most prevalent potentially unwanted program (PUP) families, which plague infected clients with <a href=\"https:\/\/web.archive.org\/web\/20010402061051\/http:\/www.wakenet.se:80\/\" target=\"_blank\" rel=\"noopener noreferrer\">unwanted advertisements<\/a> and seriously impact performance.<\/p>\n<p>The revenue WakeNet AB generated in one year puts it above some of the most prevalent ransomware families, which explains why creating PUPs is so appealing. PUP developers generate revenue primarily by exploiting PC users.<\/p>\n<h2><strong>PUPs<\/strong><\/h2>\n<p>A PUP is software that might offer some useful functionality to a customer but also presents some risk. Users see some PUPs as benign, others as malicious. One of the latter is <a href=\"https:\/\/kc.mcafee.com\/resources\/sites\/MCAFEE\/content\/live\/PRODUCT_DOCUMENTATION\/27000\/PD27112\/en_US\/McAfee_Labs_Threat_Advisory-PUP_Adware-Elex.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Adware-Elex<\/a> (aka Fireball), which <a href=\"http:\/\/blog.checkpoint.com\/2017\/06\/01\/fireball-chinese-malware-250-million-infection\/\" target=\"_blank\" rel=\"noopener noreferrer\">infected 250 million devices<\/a>. McAfee strives to protect its customers against all kinds of threats, including PUPs.<\/p>\n<p>The McAfee PUP Policy helps users understand what is being installed on their systems and notifies them when a technology poses a risk to their systems or privacy. PUP detection and removal provides notification to our customers when a software program or technology lacks sufficient notification or control over the software, or fails to adequately gain user consent to the risks posed by the technology. For more on how McAfee defines and protects against PUPs, read the <a href=\"https:\/\/www.mcafee.com\/enterprise\/en-us\/assets\/legal\/pup-policy.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">McAfee\u00ae Potentially Unwanted Programs Policy<\/a>.<\/p>\n<p>For a full analysis of WakeNet AB\u2019s products, download <a href=\"https:\/\/www.mcafee.com\/enterprise\/en-us\/assets\/reports\/rp-wakenet-ab.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">the full report.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the past 18 months, McAfee Labs has been investigating a pay-per-install developer, WakeNet AB, responsible for spreading prevalent adware&#8230;<\/p>\n","protected":false},"author":774,"featured_media":92896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[442],"tags":[76,338,180],"coauthors":[849,4135],"class_list":["post-92331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcafee-labs","tag-cybercrime","tag-endpoint-protection","tag-malware"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pay-Per-Install Company Deceptively Floods Market with Unwanted Programs | McAfee Blog<\/title>\n<meta name=\"description\" content=\"For the past 18 months, McAfee Labs has been investigating a pay-per-install developer, WakeNet AB, responsible for spreading prevalent adware such as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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