{"id":95255,"date":"2019-05-13T18:03:50","date_gmt":"2019-05-14T01:03:50","guid":{"rendered":"https:\/\/securingtomorrow.mcafee.com\/?p=95255"},"modified":"2025-08-12T23:40:18","modified_gmt":"2025-08-13T06:40:18","slug":"privacy-awareness-week-2019","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/privacy-awareness-week-2019\/","title":{"rendered":"Privacy Awareness Week 2019 \u2013 Protect Your Online Privacy"},"content":{"rendered":"<p>If you haven\u2019t given your online privacy much attention lately then things need to change. In our era of weekly data breaches, the \u2018<em>I\u2019ve<\/em> <em>got<\/em> <em>nothing<\/em> <em>to<\/em> <em>hide\u2019<\/em> excuse no longer cuts it. In my opinion, ensuring your privacy is protected online is probably more important than protecting your home and car! A sloppy approach to online privacy can have devastating ramifications to your financial health, your career and even your physical wellbeing.<\/p>\n<p>This week is Privacy Awareness Week in Australia \u2013 a great reminder to give our online privacy a \u2018check-up\u2019 and work out what we can do to ensure the information we share online (and who sees it) is locked down.<\/p>\n<h2>What Do We Need to Protect?<\/h2>\n<p>When we think about online privacy, we often think about protecting our password and financial data online. But it\u2019s a little more complicated. There are 2 categories of information that we share in our online life that requires protection.<\/p>\n<ol>\n<li>Personally Identifying Information (PII) \u2013 this includes our name, birthdate, address and Medicare number<\/li>\n<li>Non-Personally Identifying Information &#8211; this includes the information about what we do online. It\u2019s a combination of the websites we visit, what we buy online, our online searches and the pages we like on our social media profiles. Our online activity creates a digital folder about ourselves and many companies just love this data so they can send targeted ads your way. Ever wondered why you receive ads about holiday destinations after a few wishful holiday Google searches?<\/li>\n<\/ol>\n<p>Without adequate online privacy, all the information about our online activities can be collected and analysed by third parties. In fact, data collected (legally) about you by websites can be very lucrative! Companies, known as data brokers, collect and maintain data on millions on people and charge handsomely for their services!<\/p>\n<h2>Why Do I Need To Worry About My Online Privacy?<\/h2>\n<p>Just think for a moment about some of the information that is stored about you online\u2026<\/p>\n<ul>\n<li>Your PII is stored in the background of probably every online account you have including social media, news and banking<\/li>\n<li>Your online banking and superannuation sites contain details of all your accounts and your net worth<\/li>\n<li>Your health and taxation records maybe accessible online which may contain sensitive information you would prefer not to be shared<\/li>\n<li>If you haven\u2019t disabled location services on your phone, your whereabouts can be tracked by clever parties on a daily basis<\/li>\n<li>Your pictures and videos<\/li>\n<\/ul>\n<p>While some of this information is stored without your control, there are steps you can take to tighten up access.<\/p>\n<p>Now, think about your daily online activity\u2026<\/p>\n<ul>\n<li>Anything you order online via your web browser can be recorded<\/li>\n<li>Anytime you send an email with sensitive information, there is a risk this will also be shared<\/li>\n<li>Anytime you pay on the go using a facility like Apple Pay, your purchase will be tracked<\/li>\n<li>Anything you search for, the articles you read, the movie tickets you buy and even your weekly online grocery order can be tracked<\/li>\n<\/ul>\n<p>If this comes as a shock to you then you\u2019re not alone. Many Aussies have been in the dark about what information is available about them online. But, don\u2019t throw the towel in \u2013 there are strategies to tighten up your online privacy.<\/p>\n<p><u>How To Get Your Online Privacy Under Control<\/u><\/p>\n<p>There are a few simple steps you can take to lock down your valuable online information. So, make yourself a nice cuppa and let\u2019s get to work:<\/p>\n<ol>\n<li>\n<h4>Manage Your Passwords<\/h4>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/securingtomorrow.mcafee.com\/consumer\/its-world-password-day\/\" target=\"_blank\" rel=\"noopener noreferrer\">Your online passwords are as important as your house keys.<\/a> In fact, in many cases, it is the only thing stopping cybercriminals from accessing our vital information that we have saved online. So, if you want to tighten up access to your online banking, your social media platforms and your favourite online shopping sites then you need to think carefully about how you manage your passwords.<\/p>\n<p>Passwords need to be complex and unique with at least 8-10 characters and a combination of letters, numbers and symbols. And each of your online accounts should have a separate password which should be changed regularly. Too hard? Consider a Password Manager which creates and manages complex passwords for each of your online accounts \u2013 a complete no brainer!! McAfee\u2019s <a href=\"https:\/\/www.mcafee.com\/en-us\/antivirus\/mcafee-total-protection.html\" target=\"_blank\" rel=\"noopener noreferrer\">Total Protection<\/a> software includes a Password Manager which stores, auto-fills and generates unique passwords for all your online accounts. All you need to do is remember one master password! Easy!<\/p>\n<p>And don\u2019t forget, if one of your online accounts is affected by a data breach, then you need to change that password ASAP. If you have a password manager, simply have it generate another password for you.<\/p>\n<ol start=\"2\">\n<li>\n<h4>Use Public Wi-Fi With Caution<\/h4>\n<\/li>\n<\/ol>\n<p>If you are serious about your online privacy then you need to use public Wi-Fi sparingly. Unsecured public Wi-Fi is a very risky business. Anything you share could easily find its way into the hands of cybercriminals. So, please avoid sharing any sensitive or personal information while using public Wi-Fi. If you travel regularly or spend the bulk of your time on the road then consider investing in a VPN. <a href=\"http:\/\/en.wikipedia.org\/wiki\/Virtual_private_network\" target=\"_blank\" rel=\"noopener noreferrer\">A VPN (Virtual Private Network)<\/a> encrypts your activity which means your login details and other sensitive information is protected. McAfee has a great VPN product called <a href=\"https:\/\/www.mcafee.com\/consumer\/en-au\/store\/m0\/catalog\/msc_558\/mcafee-safe-connect.html\" target=\"_blank\" rel=\"noopener noreferrer\">Safe Connect<\/a>. An excellent insurance policy!<\/p>\n<ol start=\"3\">\n<li>\n<h4>Use 2-Factor Authentication<\/h4>\n<\/li>\n<\/ol>\n<p>Adding an additional layer of security to protect yourself when accessing your online accounts is another great way of guarding your online privacy. Turn on <a href=\"http:\/\/en.wikipedia.org\/wiki\/Two_factor_authentication\" target=\"_blank\" rel=\"noopener noreferrer\">two-factor authentication<\/a> for Google, Dropbox, Facebook and whatever other site offers it. For those new to this option, this means that in addition to your password, you will need to provide another form of identification to ensure you are who you say you are. Most commonly, this is a code sent to your mobile phone or generated by a smart phone app.<\/p>\n<ol start=\"4\">\n<li>\n<h4>Keep Your Software Updated<\/h4>\n<\/li>\n<\/ol>\n<p>Software updates and patches are often designed to address a security vulnerability so ALWAYS install them so the bad guys can\u2019t take advantage of security hole in your system. If it all becomes to hard, why not automate the updates?<\/p>\n<ol start=\"5\">\n<li>\n<h4>Invest in Security Software for ALL Your Devices<\/h4>\n<\/li>\n<\/ol>\n<p>Installing comprehensive security software on all your devices including laptops, tablets and smartphones adds another layer of protection to your vital online information. Check out <a href=\"https:\/\/www.mcafee.com\/en-us\/antivirus\/mcafee-total-protection.html\" target=\"_blank\" rel=\"noopener noreferrer\">McAfee\u2019s Total Protection<\/a> software that will ensure you and your devices are protected against viruses, malware spyware and ransomware.<\/p>\n<ol start=\"6\">\n<li>\n<h4>Consider a Search Engine that Doesn\u2019t Track Your Every Move Online<\/h4>\n<\/li>\n<\/ol>\n<p>If you would prefer that your search engines didn\u2019t collect and store the information you enter then consider an alternative \u2018privacy focussed\u2019 search engine. Check out <a href=\"https:\/\/duckduckgo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DuckDuckGo<\/a> that doesn\u2019t profile users or track or sell your information to third parties.<\/p>\n<ol start=\"7\">\n<li>\n<h4>Delete All Cookies<\/h4>\n<\/li>\n<\/ol>\n<p>Cookies are another way your online activity can be tracked. While some are harmless and used to simply remember things about you such as your login information and language, others known as\u00a0 tracking cookies remain permanently constantly gathering information about your behaviour and what you click on. So, let\u2019s get rid of them! Head into your web browser\u2019s Privacy settings and clean them out.<\/p>\n<p>So, let\u2019s get our online privacy under control this Privacy Awareness Week. But don\u2019t forget about your kids and elderly relatives too! Proactively managing one\u2019s online privacy needs to be a priority for everyone. Why not start a conversation at the dinner table? Perhaps give the family a daily privacy related task every day during Privacy Awareness Week? For example:<\/p>\n<p>Monday \u2013 Clean up your passwords or set up a Password Manager<\/p>\n<p>Tuesday &#8211;\u00a0 Research a VPN<\/p>\n<p>Wednesday &#8211; Set up 2 factor authentication<\/p>\n<p>Thursday \u2013 Ensure all your software is up to date and set up auto-updates where possible<\/p>\n<p>Friday \u2013 Research privacy focussed search engines and delete all cookies<\/p>\n<p>Over to you mums and dads. Would love to hear how you go.<\/p>\n<p>Alex xx<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-95257\" src=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2019\/05\/McAfee_consumer_mother1child_tablet_bedroom_72dpi-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/05\/McAfee_consumer_mother1child_tablet_bedroom_72dpi-300x200.jpg 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/05\/McAfee_consumer_mother1child_tablet_bedroom_72dpi-768x512.jpg 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/05\/McAfee_consumer_mother1child_tablet_bedroom_72dpi-1024x683.jpg 1024w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/05\/McAfee_consumer_mother1child_tablet_bedroom_72dpi-750x500.jpg 750w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/05\/McAfee_consumer_mother1child_tablet_bedroom_72dpi.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven\u2019t given your online privacy much attention lately then things need to change. In our era of weekly&#8230;<\/p>\n","protected":false},"author":932,"featured_media":95257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[76,3949,32,142,3952],"coauthors":[5150],"class_list":["post-95255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy-identity-protection","tag-cybercrime","tag-cybersafety","tag-data-protection","tag-tag-identity-theft","tag-internet-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Privacy Awareness Week 2019 \u2013 Protect Your Online Privacy | McAfee Blog<\/title>\n<meta name=\"description\" content=\"If you haven\u2019t given your online privacy much attention lately then things need to change. 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