{"id":96297,"date":"2019-08-06T08:00:28","date_gmt":"2019-08-06T15:00:28","guid":{"rendered":"https:\/\/securingtomorrow.mcafee.com\/?p=96297"},"modified":"2025-05-22T21:01:42","modified_gmt":"2025-05-23T04:01:42","slug":"the-mcafee-americas-channel-promise","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/the-mcafee-americas-channel-promise\/","title":{"rendered":"The McAfee Americas Channel Promise"},"content":{"rendered":"<p>In my 26th year at McAfee, my fourth leading the Americas Channel Organization, I wanted to take a step back and ask my team a few questions:<\/p>\n<ul>\n<li>What does being a part of the McAfee Channel team mean to our partners, to our company, and to our channel employees?<\/li>\n<li>Why do we do what we do?<\/li>\n<li>What value do we bring?<\/li>\n<\/ul>\n<p>Over the course of eight weeks, I worked with the core Americas Channel management team and a third-party vendor to frame out the <strong>McAfee Americas Channel Promise<\/strong>. This exercise forced us to dig deep into our organization and define what matters, articulate the value of our channel, and more. I would like to share what we launched last month at the Americas Channel All Hands event, because I hope it\u2019s something you can attach yourselves to as a McAfee partner.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-96321\" src=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2019\/08\/i-am-mcafee-channel-300x138.jpeg\" alt=\"\" width=\"700\" height=\"321\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/08\/i-am-mcafee-channel-300x138.jpeg 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/08\/i-am-mcafee-channel-768x352.jpeg 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/08\/i-am-mcafee-channel-1024x470.jpeg 1024w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/08\/i-am-mcafee-channel-1091x500.jpeg 1091w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2019\/08\/i-am-mcafee-channel.jpeg 2048w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/h3>\n<h2><strong>I AM McAfee Channel<\/strong><\/h2>\n<p>The Americas Channel is a vital growth engine for increasing market share for McAfee.<\/p>\n<h3><strong>We Bring<\/strong><\/h3>\n<p>Scale and market presence<\/p>\n<p>Competitive insights<\/p>\n<p>Deeper customer advocacy<\/p>\n<p>Operational and financial stability<\/p>\n<p>Managed services<\/p>\n<p>Advocacy for partners<\/p>\n<h3><strong>Our Value Proposition<\/strong><\/h3>\n<p>Together, we will deliver on our customers\u2019 business outcomes. The channel provides McAfee with the ability to scale effectively and efficiently with our McAfee differentiators. The best way to achieve scale is through a robust, purpose-built channel.<\/p>\n<p>We do this through resellers, system integrators, distributors, OEMs (original equipment manufacturers), security consultants, and service providers.<\/p>\n<p>Our channel community enables us to meet the demands of an ever-changing landscape of customer expectations, consumption models, competitive threats, and shifting markets.<\/p>\n<h2><strong>Without Our Channel Community, McAfee Would:<\/strong><\/h2>\n<p>Lack alternative consumption and purchasing options for customers<\/p>\n<p>Sacrifice sales and operational capacity<\/p>\n<p>Increase financial risk and exposure<\/p>\n<p>Lose scale and market presence globally<\/p>\n<p>Miss out on competitive insights<\/p>\n<p>Incur additional go-to-market costs<\/p>\n<h2><strong>I AM McAfee Channel<\/strong><\/h2>\n<h3><strong>To Our Channel Partners <\/strong><\/h3>\n<p>We are your partner and your primary advocate inside McAfee.<\/p>\n<h3><strong>To Our Company<\/strong><\/h3>\n<p>We are a growth catalyst that helps deliver on our customers\u2019 value drivers at scale, provide deeper customer relationships, and position McAfee as the cybersecurity market leader.<\/p>\n<h3><strong>To Our Channel Employees<\/strong><\/h3>\n<p>We are the place to be within McAfee. We embody our company values in all that we do, and we believe that \u201cTogether is power.\u201d We foster strong partnerships with and through our channel partners to increase McAfee\u2019s market share and maintain our position as cybersecurity leader, build deeper customer relationships, and help keep the world safe from cyberthreats.<\/p>\n<p>I AM McAfee Channel, and I hope that if you\u2019re a partner with McAfee, this message resonates with you. I know it does with our team, and we are proud to be a part of this partnership with you. Your feedback is welcome in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my 26th year at McAfee, my fourth leading the Americas Channel Organization, I wanted to take a step back&#8230;<\/p>\n","protected":false},"author":818,"featured_media":96300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8050],"tags":[],"coauthors":[4605],"class_list":["post-96297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcafee-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The McAfee Americas Channel Promise | McAfee Blog<\/title>\n<meta name=\"description\" content=\"In my 26th year at McAfee, my fourth leading the Americas Channel Organization, I wanted to take a step back and ask my team a few questions: What does\" 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