McAfee trademarks and brands are valuable corporate assets and are an important part of its intellectual property portfolio. McAfee trademarks and logos are to be used properly and only within the terms of a valid written license with McAfee.
Usage guidelines for customers, licensees, and other third parties
McAfee's philosophy on trademarks and brands
McAfee's trademarks and brands are McAfee intellectual property and are important and valuable assets of the corporation. Trademarks must be used properly. Follow these Guidelines for using McAfee's trademarks and brands properly in all communications, documents, and electronic messages.
Who do these guidelines apply to?
These Guidelines apply to McAfee employees, customers, licensees, consultants, outside vendors, and other third parties.
If you are a LICENSEE of a McAfee trademark or logo under a marketing program agreement or other business alliance agreement, the license agreement may have special permissions or usage guidelines in addition to or that supersede the guidelines set forth below.
If you are a supplier of products or services to McAfee, you may only display or use the McAfee trademarks in accordance with your agreement with McAfee. You may not use a McAfee trademark in a manner that implies endorsement or approval of your products or services by McAfee without specific written permission from McAfee.
Any and all other displays of a McAfee trademark or logo must follow the guidelines below.
Using McAfee's trademarks and logos
You are permitted to refer to McAfee products and services by their associated trademark or service name, as long as such references:
Your use or display of a McAfee trademark must always: (a) use the McAfee trademark as an adjective, including an appropriate noun after the trademark; and (b) include appropriate acknowledgement of the McAfee ownership of the trademark.
You may NOT, and are specifically prohibited from:
McAfee product names not listed on the Names List
Many McAfee product names are not specifically listed on the Names List (McAfee® AntiVirus Plus, McAfee® Internet Security, McAfee® Network Threat Response). For these names:
Use McAfee Total Protection™ software to protect against viruses and spyware.
Use McAfee to protect against viruses and spyware.
I scanned my computer using McAfee® AntiVirus Plus software.
I scanned my computer using McAfee.
McAfee® ePolicy Orchestrator® platform is uniquely the best solution available.
McAfee™ ePolicy is the best solution available.
McAfee® Total Protection software for Enterprise is an integrated security solution.
McAfee® TPE – Adv. is an integrated security software solution.
Following are guidelines for the use of trademark symbols for McAfee’s trademarks:
Following are guidelines for the use of trademark acknowledgments for McAfee’s trademarks:
McAfee Code Names
McAfee uses internal code names to identify projects related to specific products or services that are in development and may or may not be publicly released. These code names are only for tracking purposes to aid in identifying a specific project, and are not indicative of that project's feature set, release time table, eventual brand name, or a promise or warranty that the project will be publicly released at all. If and when a code-named project is publicly released, it will receive and be promoted under a commercial brand name and all references to that product or service by the McAfee code name should cease entirely. Use of the correct commercial product names in advertising and marketing materials is essential to accurate and effective marketing communications, and to avoid potential legal claims based on the use of a McAfee code name.
Third-Party Use of McAfee Code Names
Customers, licensees, and other third parties are not authorized by McAfee to use McAfee code names in advertising, promotion, or marketing of any product or service. The use of any McAfee code name in advertising will automatically disqualify the advertisement from qualification for reimbursement under any McAfee cooperative marketing program, and could result in termination from McAfee marketing programs.
Third-Party Reference to McAfee Code Names (at user's sole risk)
Notwithstanding the above, McAfee will not object to a limited pre-release use of McAfee code names by customers and licensees in reference to upcoming McAfee products. Any such use is at the sole risk of the user.
No Liability, Warranty, or Indemnification for use of McAfee Code Names
McAfee does not represent or warrant that any McAfee code name is non-infringing or available for use in commerce, and expressly disclaims any such representations or warranties. Use by customers, licensees, or other third parties of McAfee code names may provoke legal challenges from others claiming rights in such names, and may result in legal liability. McAfee accepts no responsibility or liability arising from or related to such third-party use (in any way) of McAfee code names. McAfee will not, under any circumstances, indemnify, defend, or hold harmless any customer, licensee, or other third party for the use of a McAfee code name. Third-party use of McAfee code names is at the user's sole risk.
For further information, please contact:
McAfee Legal - Trademarks and Brands
5000 Headquarters Drive
Plano, TX 75024