Data from McAfee Safe Eyes Software Shows Wide-Ranging Parental Concerns
ATLANTA, February 1, 2011 - InternetSafety.com, now a part of McAfee, Inc. (NYSE:MFE), today revealed that nearly 40 percent of parents who use Web filtering software to protect their children from sex-related online content also block Web sites dealing with a variety of other topics they consider inappropriate. The findings were compiled from anonymous usage data from McAfee® Safe Eyes® parental control software in the United States.
The analysis of tens of thousands of Safe Eyes software settings demonstrates that parents who take steps to control their children's Internet access are concerned about far more than potential exposure to dirty words and X-rated images. The data shows that:
Virtually all Safe Eyes software users retain the software's default settings to prevent children from accessing Web sites dealing with pornography, nudity, sex and tasteless/gross content. More than one-third also add other sex-related categories such as lingerie, swimsuits and adults-only to the blacklist by checking the filtering options on the software's administrative menu.
"These numbers paint a picture of vigilant parents who understand that porn sites are not the only inappropriate content on the web. In fact, the hate/discrimination category is the most frequently blocked after sex-related topics, even though there has been relatively little focus on this area as it relates to children," said Stanley Holditch, online safety expert for McAfee. "Clearly, parents are recognizing the power of Web filtering to assist them in protecting children from negative influences of all kinds, whether it's nudity, racist rhetoric or the temptation to plagiarize."
McAfee, headquartered in Santa Clara, California, is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee secures your digital world. http://www.mcafee.com
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