McAfee Outlines Channel Initiatives to Help Partners Differentiate and Profit

Company Hosts Fourth Annual Global Patrtner Summit and Challenges Partners to 'Think Big'


LAS VEGAS, NVOctober 27, 2014 — McAfee, part of Intel Security, today kicked off the company's fourth annual Partner Summit, providing nearly 700 channel partners from around the globe with the opportunity to engage with McAfee executives and customers. During this year’s event, McAfee is unveiling several key channel initiatives to help partners build sustainable security practices. These iniatives are part of McAfee’s commitment to continue to innovate and invest in driving partner differentiation and profitability.

"Together with our partners we have a massive opportunity to lead the security market transformation," said Gavin Struthers, Senior Vice President of Worldwide Channel Operations at McAfee, part of Intel Security. "In order to do so, we must 'THINK BIG' about how we partner together to protect our mutual customers as they embrace a new computing era and deal with today’s more sophisticated threat landscape."

Partner Program
The purchase behaviors and buying centers for security technology have changed drastically in the last couple of years. As a result, McAfee is announcing a new, more flexible partner program framework that allows partners to evolve their business models and adpat to the changing customer landscape. Highlights of the new partner program include:

  1. New Name: As part of continued integration with Intel, effective January 1, McAfee is changing the name of its SecurityAlliance Program to the Intel Security Partner Program.
  2. Simplified Solution Competencies: In an effort to reduce program complexity, McAfee will consolidate from five product competencies to three solution competencies; Endpoint Security, Network Security and Security Management.
  3. Removing Baseline Certifications & Expanding Continuing Training: Continuously streamlining training requirements is a critical element to success for any partner program. McAfee is removing the need for partners to complete Baseline Certifications and is expanding Continuing Education to give all partners the flexibility to earn credits for training that is most relevant to their business. This change results in an approximate 30% reduction in overall training requirements for McAfee Elite Partners.
  4. Programs to Specializations: Security is a rapidly changing market, requiring a flexible channel program that can quickly and easily integrate programs as well as add new or acquired technologies.
    • The Managed Services Specialization, available January 1, 2015, integrates the current Managed Service Provider Program into a specialization to streamline requirements and optimize benefits.
    • The Authorized Support Specialization, available Q2 2015, integrates the current MASP (McAfee Authorized Support Provider) Program into a specialization in an effort to scale the program by providing additional qualifying partners the opportunity to tap into this additional revenue stream.

Partner Enablement
McAfee is committed to continuously looking for ways to enhance its enablement tools and training to help its partners succeed. In 2014 McAfee identified enablement as an area of focus and tripled its investment and drove a 40+% increase in Continuing Education participation. The next phase of enablement enhancements are:

Partner Experience
McAfee is in constant pursuit of finding new ways to drive partner success through increased partner efficiency. Today we are making two key channel partner experience announcements:

The McAfee Partner Summit is being held in conjunction with McAfee FOCUS 14 at the Venetian hotel in Las Vegas between October 26-29. For more information on Partner Summit news and information please search #mfeps14 or check out the McAfee Channel blog.

About Intel Security
McAfee is now part of Intel Security. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence, Intel Security is intensely focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. Intel Security is combining the experience and expertise of McAfee with the innovation and proven performance of Intel to make security an essential ingredient in every architecture and on every computing platform. Intel Security’s mission is to give everyone the confidence to live and work safely and securely in the digital world.

¹ IDC Report: Worldwide and U.S. Professional Security Services 2013-2017 Forecast


Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the United States and other countries. Other names and brands may be claimed as the property of others.

Heather Haas
McAfee, part of Intel Security

Ashley Dolezal
Zeno Group