McAfee Safe Eyes Wins the National Parenting Center’s 2011 Seal of Approval

Parental Control Software Helps Ensure Safe Internet Use for Children

ATLANTA, 3 de mayo de 2011 - McAfee announced today that McAfee® Safe Eyes® ( parental control software has earned The National Parenting Center’s 2011 Seal of Approval from a testing panel consisting of parents, children and educators. The honor is the latest in a series of prestigious awards for the Safe Eyes software, which helps shield children from inappropriate online content and potentially unsafe online encounters.

The Seal of Approval from The National Parenting Center is based on hands-on testing designed to guide parents in choosing products and services for their families. Products are assessed on their level of desirability, sturdiness, interactive stimulation and overall quality. Test results are based on both statistical averaging and comments received from the parent testers.

“The warnings are everywhere about the various unsavory aspects of this marvelous tool which we have all come to rely on: the Internet. Parents are so often at a loss when it comes to walking the fine line between access and protection as it pertains to the content that is out there,” according to the Safe Eyes evaluation on the The National Parenting Center’s website (

“Safe Eyes effectively blocks sites and activities that you know you don't want your child seeing or participating in,” the evaluation noted. “Beyond that, this is also a great way to inconspicuously keep track of and limit the negatives they still may stumble across. Parents get daily or weekly reports of activities, interactions, searches, sites and videos that your child has been exposed to. Parents told us that having this installed gave them added peace of mind which they called invaluable.”

Safe Eyes earned a No. 1 ranking out of 29 parental control products evaluated by the European Commission in 2011 for children 10 and under, in addition to being a two-time recipient of the PC Magazine Editors' Choice Award and receiving an Editor's Choice Award from LAPTOP Magazine.

“Keeping children safe online is a critical concern for parents today. The challenge is finding the right tool to help,” said Shane Kenny, director of sales and marketing, McAfee. “With The National Parenting Center’s Seal of Approval as well as recognition by both industry experts and consumer advocates, Safe Eyes software now has the endorsement of actual users as well as professional evaluators. That’s strong assurance that the product can provide both the protection and the quality that parents are looking for.”

Safe Eyes software enables parents to block objectionable websites on PCs, Macs, iPads, iPhones and iPod Touch in their choice of 35 categories as well as by URL and keyword. The software works with multiple Internet browsers including Firefox, Chrome, Safari and Internet Explorer.

On PCs and Macs, parents can also use Safe Eyes software to limit length and time of Internet use, block or record instant messenger chats, limit email use to certain addresses, detect inappropriate or personal information posts on social networks, and more.

A $49.95 Safe Eyes software annual subscription covers up to three Mac and/or PC computers with the ability to customize settings for each child and enforce them on any machine. The software syncs with Safe Eyes Mobile software for iPad, iPhone and iPod Touch, enabling profiles and settings to follow a user from desktop to mobile device to ensure consistent protection. Safe Eyes Mobile software is available separately for $19.95 at the Apple iTunes store.

About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe.

NOTE: McAfee and Safe Eyes are registered trademarks or trademarks of McAfee or its subsidiaries in the United States and other countries. Other marks may be claimed as the property of others. The product plans, specifications, and descriptions herein are provided for information only and are subject to change without notice, and are provided without warranty of any kind, expressed or implied.

Kim Eichorn, 408-346-3606
Molly Antos, 847-415-9327