McAfee Reveals Simple Safety Tips for Securing New Internet Connected Devices This Holiday Season

SANTA CLARA, Calif. — December 7, 2011 — From the hottest new tablet to sleek smartphones and laptops, electronic devices are likely at the top of many consumers’ holiday wish lists this year. Many lucky recipients will immediately load personal data, contact information, photos, and entertainment files onto their new toys, eager to enjoy them right away.

Not so fast, warns McAfee. When new devices are completely unprotected, they can be very vulnerable to malware infections or social engineering scams that can steal personal information.

Cybercriminals are widening their nets to target a variety of devices and platforms. McAfee LabsTM is reporting that while Mac and mobile device malware have not hit the mainstream yet, they are increasing, and PC threats continue to escalate significantly.

“To keep personal information, identities, and money protected throughout the New Year, it’s important for consumers to secure their new devices the moment they begin to set them up,” said Gary Davis, director of global consumer product marketing at McAfee. “The good news is that it’s easier and more cost-effective for families to do so. Consumers can buy one product to protect all of their devices, and easily manage them from a single dashboard. This should give users the incentive they need to get protection for their new devices from the start—and enjoy worry-free digital lives.”

McAfee encourages consumers to take some simple precautions to keep their digital lives and devices safe through the holidays and into 2012:

1. Protect your data.

In a recent global survey, home Internet users estimated that their digital assets, such as photos, contacts, and entertainment, were worth approximately $37,000. In North America, people valued their assets at a higher figure than anywhere else, at nearly $55,000.

Consider a product that offers data backup and restore features as well as advanced security that allows you to locate a missing device and remotely lock your device and wipe your data in case of loss or theft.

2. If you have a new Apple computer or device, including an iPad or iPhone, transfer your PC best practices to your new Apple product.

As a proactive measure, consider installing security software that’s been developed for the Mac since more threats are being aimed at this platform. Check out Apple's new iCloud service, which provides tools for syncing, backing up and securing data. Use the native security settings on your new device to require a passcode to access the device.

3. If you have a new PC or netbook, make sure your computer has comprehensive security software – anti-virus software alone is not enough. Be sure to back up regularly.

Your security software should include at a minimum: real-time anti-virus, a two-way firewall, anti-spyware, anti-phishing and safe search capabilities. Additional levels of protection include anti-spam, parental controls, wireless network protection, and anti-theft protection that encrypts sensitive financial documents.

4. Keep in mind that free security software can leave you unprotected.

Free security software typically provides only basic protection, and is often offered to get you to buy more comprehensive products. A September 2010 USA TODAY survey of 16 anti-virus companies shows that no-cost anti-virus programs generally lack important features such as a firewall, website health checks, and automatic updates.

To ensure the best protection against emerging threats, look for security software that provides real-time protection using data continuously updated in the cloud.

5. Search and shop safely.

To help you weed through malicious sites, be sure to use a website safety advisor that can tell you which sites are safe and which are risky. McAfee® SiteAdvisor® software is included in all of the McAfee consumer security suites.

6. Be aware of “scareware,” or fake antivirus software.

Scareware tricks users into believing that the computer is infected to get them to “buy” fake anti-virus software and hand over their personal and financial details, usually via pop-ups.

7. Educate your family and pay attention to your children’s online activities.

Keep your computer in a common area and discuss which information is appropriate to share online and which is not, such as addresses, phone numbers, and other private information. Be aware that if your children are surfing the web, they may not be as prudent when clicking on unknown links and sites, potentially increasing the risk of threats.

8. If you or your child has a new gaming or entertainment device (Nintendo Wii or 3DS, PlayStation 3, Xbox 360), remember that these devices are now Internet-connected and vulnerable to many of the same threats as PCs.

Make reliable back-up copies of games to protect your investment. Take advantage of built-in parental controls that can help shield kids from violent games or limit when the device can be used.

9. If you have a removable storage device, such as a flash drive or portable hard drive, use technologies that will help protect your information.

Consider using a secure, encrypted USB stick, to encrypt your information so it is unreadable if your device is lost or stolen.

10. If you have a new smartphone or tablet, know that threats aimed at mobile devices are growing.

McAfee is the first company to provide protection for all of a consumer’s digital devices—from smartphones and tablets to laptops and PCs — for one price. McAfee All Access costs $99.99 for individuals and $149.99 for the household version. This represents a substantial cost-savings—as much as $200—when compared to the cost of individual security and data protection for multiple devices. Free lifetime support available 24 hours a day is also included. Check out www.mcafee.com/allaccess to learn more.

Additional Resources:

About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe. http://www.mcafee.com

Note: McAfee, SiteAdvisor, and McAfee SECURE are trademarks or registered trademarks of McAfee, or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others. © 2011 McAfee All rights reserved. The product plans, specifications and descriptions herein are provided for information only, subject to change without notice, and without warranty of any kind, express or implied.

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H3O Communications
Jennifer Smith, 415-618-8802
jennifer@h3ocommunications.com
or
McAfee
Kim Eichorn, 408-455-2172
kim_eichorn@mcafee.com
Follow: @McAfeeConsumer


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10 Tips To Keep Your Devices Safe (Graphic: Business Wire)

10 Tips To Keep Your Devices Safe (Graphic: Business Wire)