Intel Security

Intel Security Digital Safety Program

As cybercrime continues to grow, Intel Security has undertaken several initiatives to educate consumers and protect children all over the world.

The Intel Security Digital Safety Program, formerly McAfee Online Safety for Kids, is a free global program designed to teach school-aged children and parents how to maintain safe and responsible online practices. All materials are based on the STOP. THINK. CONNECT. national cybersecurity awareness campaign, which was developed in partnership with the STOP. THINK. CONNECT. Messaging Convention. Intel Security is a founding member of the public-private partnership of this convention, which is led by the Anti-Phishing Working Group (APWG) and National Cyber Security Alliance (NCSA).

Key Messages

As a security leader in a digitally connected world, Intel Security takes pride in empowering families with the tools they need to defend themselves from online threats ranging from cybercriminals to cyberbullies. Through the Intel Security Digital Safety Program, children and their parents are encouraged to follow the steps outlined by the STOP. THINK. CONNECT. campaign in North America when accessing the Internet:

  • STOP—Before using the Internet, take time to understand the risks and learn how to spot potential problems.
  • THINK—Take a moment to be certain the path is clear ahead. Watch for warning signs and consider how your actions online could impact your safety or your families.
  • CONNECT—Enjoy the Internet with greater confidence, knowing you’ve taken the right steps to safeguard yourself and your computer.

Program Milestones

Intel employees began volunteering to teach school-aged children how to use their digital devices responsibly with pilot programs across the United States in 2009. Since the original launch of McAfee Online Safety for Kids, the program has vastly grown and maintains a wide global reach. To date, Intel volunteers have educated more than 250,000 children, parents, and teachers worldwide about how to remain safe and secure online.

Some of our global initiatives include:

APAC Cyber Education Program
Intel Security partnered with Life Education Australia, the largest non-government provider of health education to children and young adults in Australia. Intel Security and Life Education Australia’s joint social efforts and cybersafety module “bCyberwise” has reached over 100,000 students since 2013.

Bletchley Park, U.K.
Intel Security and Bletchley Park, a U.K. museum dedicated to those who broke German WWII communications, opened a joint cybersecurity exhibit titled “Secrecy and Security.” The museum provides workshops that seek to engage, inspire and educate visitors about today’s cyberthreats.