Intel Security

McAfee Boosts Channel Partner Profitability with Comprehensive Set of Global Programs

New Profitability Stack Delivers Maximum Partner Profit

SANTA CLARA, Calif., 2012年7月11日 - As part of its continued effort to invest in, grow with, and optimize for its channel partners, McAfee today announced the McAfee Profitability Stack which integrates the company’s richest profitability programs from around the world into one comprehensive global offering. Designed to deliver maximum partner profitability to accelerate sales, the McAfee Profitability Stack includes deal registration, incumbency advantage, tiered pricing, teaming plans, rewards, and rebates.

“McAfee is committed to delivering new ways to help our partners be more profitable,” said Gavin Struthers, senior vice president of worldwide channels at McAfee. “Today we made a huge leap forward by setting a new profitability standard in the security industry. We will continue to listen to our partners and aggressively evolve our channel programs as part of our relentless pursuit to deliver unprecedented value to them.”

Key Highlights
The profitability stack allows McAfee SecurityAlliance partners to earn additional front end margin, back end rebates or sales incentives for new or existing business, upselling and cross selling, as well as for delivering pre-sales business or technical value add activities. The extensive set of programs that were either enhanced or made available globally include:

  • Deal Registration: McAfee’s largest investment in partner profitability, offers deal protection as well as up to 25% of additional margin on top of standard channel margin for partners who secure incremental new business and additional margin for suite upgrades.

  • Incumbency Advantage: Provides the incumbent partner with additional margin on the first renewal to help them build loyalty through customer retention and to provide competitive advantage when renewing.

  • Rebates: McAfee pays out millions of dollars each year in the form of rebates to its top channel partners. Partners can now track their earnings potential via a weekly rebate tracking report, allowing partners to make educated business decisions. Also, the Accredited Channel Engineer incentive rebate is now available globally – allowing eligible partners to earn a rebate.

  • Rewards: Partner sales representatives and engineers can earn cash and prizes for selling McAfee. New rewards include; $25,000 in quarterly SMB Endpoint “Top Performer” payouts and $35,000 in Commercial Endpoint “Top Performer” payouts. Current McAfee rewards participants can now earn up to $500 in referral bonuses for referring their sales colleagues to register and start participating in McAfee rewards.

  • Teaming Plan: Gives partners deal protection and additional margin for helping to work and close McAfee-found opportunities. Enhancements include, the removal of a Teaming Plan threshold to drive additional growth in the commercial market and a streamlined approval process.

  • Tiered Pricing: Recognizes and rewards Elite and Premier Partners’ investment in McAfee and as a result these partners earn pricing advantages based on their McAfee SecurityAlliance program level. A new automated pricing process allows distributors to make tiered pricing available to authorized resellers. Additionally McAfee has introduced discounted (non-standard) tiered pricing worldwide.

To learn more about the McAfee Profitability Stack go to Additionally the latest channels news and information can be found on the McAfee Channels blog or on Twitter @MFEChannelChief.

About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe.

Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the United States and other countries. Other names and brands may be claimed as the property of others.

Erica Coleman, 408-346-5624
H3O Communications
Heather Edell, 415-618-8814