Intel Security Continues to Innovate as Consumer Security Needs Evolve

Services Help Protect Users’ Data, Identity and Privacy, Keeping Connected Consumers Safe from Online Threats

SANTA CLARA, Calif. September 15, 2015 — Intel Security today announced the availability of its new consumer security services designed to safeguard consumers ever-evolving digital lives. The new product line now includes True Key™ by Intel Security. It also extends unlimited* cross-device protection beyond the McAfee LiveSafe™ service to McAfee AntiVirus Plus, McAfee Internet Security, and McAfee Total Protection.

There are six new online threats found every second, according to a recent Intel Security report. Plus, the average US consumer now owns four connected devices and spends 60 hours a week online across those devices. As digital security threats increase and consumers use more devices and apps in more locations, there is a need to deliver innovations that transcend malware protection to include protection of devices, personal data and identity. Intel Security is working to address this need by providing consumers with multiple cross-device security offerings that help users better secure their devices and personal data.

“Today digital security must go beyond antivirus technology. It’s an imperative for everyone who connects online to have layered security to afford them the best possible protection,” said John Giamatteo, corporate vice president and general manager of consumer at Intel Security. “It’s time to think and act differently in such a way that fundamentally alters the way we will protect our customers. We are doing just that by integrating and extending security in ways we think will profoundly enhance our abilities to detect and protect against the latest threats.”

New Consumer Security Line-Up Designed to Better Protect Entire Digital Life
The new consumer security services focus on helping to protect consumers’ digital lives regardless of where they are, what device they use or where they store their personal data. The products deliver protection against threats, such as malware, hacking and phishing attacks, and device-specific protection in case of loss or theft while also helping to secure their identity across the devices they use.

Key new features and enhancements include:

With these additional features and enhancements, consumers get a safer and seamless online experience that allows them to manage security from almost any device.

For pricing, availability and more information on the consumer product line-up, please visit:


The U.S. Digital Consumer Report, Nielsen, February 2014
McAfee Labs Threat Report, Intel Security, May 2015

About Intel Security
McAfee is now part of Intel Security. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence, Intel Security is intensely focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. Intel Security is combining the experience and expertise of McAfee with the innovation and proven performance of Intel to make security an essential ingredient in every architecture and on every computing platform. Intel Security’s mission is to give everyone the confidence to live and work safely and securely in the digital world.

No computer system can be absolutely secure.

*License(s) is (are) for personal use on all supported devices you own for the duration of your subscription. McAfee security services cover PCs, Macs, Androids, iPads® and iPhones®. Some features are not available on iPad and iPhone.

Note: Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries. McAfee, McAfee LiveSafe and the McAfee logo are trademarks of McAfee Inc. or its subsidiaries in the U.S. and/or other countries.

**Other names and brands may be claimed as the property of others.

© 2015 Intel Corporation

Intel Security
Kim Eichorn, 408-455-2172
Zeno Group
Melinda Jenkins, 650-801-7957