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McAfee Smart AI™ — your defense against AI scams and disinformation

McAfee Smart AI
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The rise in AI-generated content has made it difficult to determine what’s real from what’s fake. In a digital world where seeing is no longer believing, McAfee Smart AITM is your defense against AI-generated scams and election disinformation. Our patent-pending AI technology powers our scam detection, deepfake detection, and antivirus solutions.

Why it matters

50%

Say, “AI has made it harder to spot online scams”1

2 minutes

The time it takes scammers to create a deepfake2

1 of 4

people lost money to scams last year3

What is McAfee Smart AI™

Anticipating the increasing challenge in distinguishing real from AI-generated content, McAfee Labs, the innovation and threat intelligence arm at McAfee, developed an advanced AI model trained to detect AI-generated content. This technology uses a combination of AI-powered contextual, behavioral, and categorical detection models to analyze vast amounts of data, identify patterns of malicious behavior, and alert you within seconds.

  • 4+ billion scans a day McAfee Smart AITM analyzes vast amounts of data each day to detect threats and determine what’s real from what’s fake.
  • Identify real versus fake McAfee Smart AI looks for patterns of suspicious behavior, including suspicious links and AI-generated content.
  • Alerts in seconds McAfee Smart AI works to keep you safer from the threats and scams of today and tomorrow.

For over a decade, McAfee has used AI to safeguard millions from online privacy and identity threats. By running multiple models in parallel, McAfee can perform a comprehensive analysis of a potential problem from multiple angles.

McAfee AI model
  • Behavioral model: used to understand what the threat does
  • Structural model: used to understand the threat types
  • Contextual model: used to trace the origin of the data underpinning a particular threat

Utilizing multiple models concurrently allows McAfee to provide you with alerts if something is real or fake, reinforcing McAfee’s commitment to protecting your privacy, identity, and personal information.

AI-powered Protection

The following features are powered by McAfee Smart AI™

Text Scam Detector: When it comes to text messages, our smart AI puts a stop to scams before you even tap the message​—detecting suspicious links and sending you an alert.

Award-winning Antivirus: Real-time detection from the latest threats. It’s your key to peace of mind and your defense against online threats, including ones that don’t exist yet.

Deepfake Detector technology: Know in seconds if a video has audio generated by AI. We help you know what's real and what's not so you can stay ahead of celebrity scams and misinformation.

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Leading the way in responsible AI threat detection

AI threat detection

Our commitment to protecting our customers is unwavering. We use AI to proactively detect scams and alert our customers to potential risks and disinformation. In doing so, we leverage AI responsibly, in line with the White House voluntary AI commitments and other global AI safety initiatives... Read more

Deepfake Detector technology defends against scams and misinformation

Deepfake detector

Sophisticated AI tools have made it easier for cybercriminals to create highly convincing scams by cloning voices and manipulating authentic videos. They can make it appear as if someone you trust or a public figure said something different from what they actually said. McAfee Deepfake Detector is your defense against malicious and misleading deepfakes... Read more

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1. McAfee and MSI-ACI research, 2024
2. McAfee Labs
3. FTC 2023
While McAfee Smart AI™ provides advanced detection and protection against AI-generated scams and disinformation, no system can guarantee 100% accuracy. Users should remain vigilant and exercise caution when interacting with online content. McAfee is not liable for any losses or damages resulting from reliance on the information provided by McAfee Smart AI™.