There’s Safe. And There’s Safer With McAfee: Transformational Protection

For a long time, being safe online came with a relatively familiar set of rules.

“Don’t click suspicious links.”
“Keep your software updated.”
“Be careful about what you share.”

But today, AI is everywhere. And it’s rapidly evolving and drastically changing what it means to trust what we see and hear online. It can make scams more convincing and easier to create at scale, while personal information available online can make those scams feel remarkably specific to us.

As AI reshapes nearly everything we consume and do, our daily interactions all come with an added mental burden: the feeling that you have to question everything.

Our research found that nearly three-quarters of Americans (74%) feel the need to double-check most things online before trusting them.

That finding stuck with me because it captures something bigger than concern about any one cyberthreat: Trust itself is becoming time-consuming work.

In a world where normal, everyday interactions put people at risk, consumers need protection that keeps them safe in every moment, feels simple, and works quickly and proactively.

Meet the new McAfee: a completely transformational safety solution that protects you when you know you need it, and when you don’t.

Always On. Simple and Easy. Personalized and Proactive.

This marks a shift from reactive security to proactive safety that helps you identify risks and take action before any damage is done.

I experienced a great example of it recently. I was getting on a plane and connected to the public Wi-Fi. McAfee let me know that my VPN had automatically turned on to help protect my connection.

I didn’t have to remember to take a security step. I didn’t have to search for a setting or wonder whether I had done the right thing. I didn’t have to know that I should be securing my connection on public Wi-Fi. And I didn’t have to know what a “VPN” is (virtual private network for those who are wondering!) The protection was simply there when I needed it. Always on. Simple and easy. Personalized and proactive.

That small moment captured something much bigger about the experience we want to create.

McAfee has been protecting people for decades, and for many, our name is still synonymous with antivirus. But in a world of accelerating AI, people’s digital lives no longer fit neatly inside a single device, and neither do the risks they encounter.

That’s why the new McAfee experience is designed to do much more than protect individual devices. It helps protect the things people rely on every day, including their personal information, connections, devices, and accounts, while making it clearer what’s safe, what needs attention, and what McAfee can handle for them.

McAfee’s new product experience seamlessly protects your personal info, finances, connections and devices so you can shop, text, bank and browse with confidence, delivering advanced and comprehensive protection at every moment.

This is merely an evolution of what McAfee has always been here to do: keep people safe- from today’s threats and tomorrow’s.

McAfee. Safer Than Safe.

Our new brand is an expression of that same evolution.

Safe is reacting. Safer is preventing.

Safe is worrying about tomorrow. Safer is enjoying today.

Those contrasts capture what Safer Than Safe means to us. It’s about giving consumers greater confidence instead of building on decades of fear associated with scams, malware, risks, alerts, and the protection industry broadly.

With the growing concern over AI and the speed at which it’s evolving, there has never been a more important moment to provide critical safety solutions proactively and simply. And that’s the moment we’re meeting.

That thinking shaped a McAfee brand that is brighter, simpler, and more human. The experience of being protected shouldn’t be defined by warnings and complexity, and neither should the brand behind it.

McAfee’s “Safer Than Safe” brand promise, the new experience simplifies security into one holistic safety solution:

• Simple & Easy – McAfee’s new experience does the hard work for you. Consumers no longer need to understand complex threats, technical language or how and where to find tools or settings to turn on the protections they need.
• Personalized, Proactive Assistance – Designed to help consumers stay a step ahead with proactive notifications, clear guidance and easy steps. McAfee surfaces timely and personalized alerts when your information or devices are at risk, with guided actions that explain what is happening and what to do next in plain, easy-to-understand language.
• Always-On, Unified Product – McAfee protects you everywhere you are and whatever you’re doing. The new experience brings data, identity and threat protection together into one connected experience across all your devices, so staying safe is seamless and easy.

AI will continue to change how we create, communicate, and connect. It will bring extraordinary possibilities and new risks. We cannot expect people to study every development closely enough to recognize every new way their trust might be tested.

Consumers shouldn’t be security experts. That’s our job.

McAfee. Safer Than Safe.

No compromise. Promise.

Your credit, finances, and info, all kept Safer Than Safe.

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