Is it time to #deleteFacebook? Facebook’s long line of dramas has many of us rethinking our dependence on Mark Zuckerberg’s largest social media platform. While many of us were alarmed at the fake news allegations last year, the recent scandal with Cambridge Analytica has us genuinely spooked and now asking ourselves this question.
The fact that Facebook allowed British data analysis firm Cambridge Analytica to tap the Facebook profiles of more than 50 million users without their knowledge has many of us questioning both our – and our children’s – relationship with the social media platform. How compromised is our privacy? What’s really happening with our data? Is our every online move really being monitored?
The immediate reaction of many is to delete their Facebook accounts and insist their kids do the same. When news broke of the Cambridge Analytica scandal, the #deleteFacebook hashtag trended heavily on Twitter. Many high profile tech types deleted their personal and business Facebook accounts and, consequently, drove the Twittersphere into a frenzy.
To #DeleteFacebook Or Not To #DeleteFacebook?
But many of us can’t really afford to be idealists. Some of us run online businesses and rely heavily on Facebook. Others use Facebook for our jobs. Many of us (and our kids) use Facebook to run our social lives – organise events and parties, remember birthdays and stay in touch with friends and family across the world. And for nearly all of us, it is our digital scrapbook that preserves our important life events, shared moments and memories. In short, we would be lost without it.
While the black and white idealist in me absolutely agrees that we should delete Facebook, the realist in me acknowledges that life is often lived in the shades of grey. Facebook has spent more than a decade making itself a deeply entrenched part of our modern society. Saying farewell to this part of your life is a decision that I believe many of us would find almost impossible to make.
So, while deleting Facebook from your online life is the most drastic way of protecting your data, there are steps you can take to keep your account more secure and your personal information more private. Here are my top recommendations:
Set up new logins for each app you are using.
Setting up a new login and password for each app you’re using is a great way to protect yourself and your data online. Login may take fractionally longer but it will help ensure your data is not shared between different services.
Review your third party apps – the ones you joined using Facebook.
Facebook has made it just so easy for us to download apps using our Facebook settings that many of us have acquired quite the collection of apps. The problem is that Facebook provides these apps with our data including our name, location, email or even our friends list. So, review these apps, people! Not sure where to start? Go to Settings > Apps > Logged in with Facebook and remove anything that doesn’t absolutely need access to your Facebook profile. You will still have to contact the app developer to ensure they have deleted the data they already have gathered on you. Tedious but worth it!
Don’t overshare on social media.
Oversharing online gets many of us including our kids into trouble and allows cybercriminals and ‘data analysis types’ the ability to form an accurate picture of us very quickly! Being conscious of what is publicly available from your social media profiles is essential. Ensure every member of the family knows to NEVER share their telephone number, address or details of their school online. Also rethink whether you really want your relationship status made public, or the city of your birth.
Cull your Friends list.
The Cambridge Analytica scandal should provide us all with a reality check about how we manage online friends. In 2015, an app entitled ‘this is your digital life’ was developed by Cambridge Professor Dr Aleksandr Kogan and then downloaded by 270,000 users. Those who opted in allowed the app access to their information – including their friends – which then gave Kogan access to the data of over 50 million Facebook users. Facebook have reportedly since changed their terms of service and claim app developers can no longer access this detail, or at least, not at the same level of detail. So, go through your friend list and delete those you barely know or who were just passing acquaintances. Do you really want to share your personal or family updates with these people?
Choose a different social media platform to connect to apps.
If an app lets you choose which account you use to login, pick one which holds limited data about its users. Twitter could be a good choice as it tends to hold less personal information about you.
And while I salute those who are bold enough to #deleteFacebook and insist their kids do so, I know that it isn’t for me. I choose to stay. I’ll navigate my way around the risks and flaws, so I can enjoy the upside – belonging to my community, keeping my job and adding to my digital scrapbook.
Till next time,
Follow us to stay updated on all things McAfee and on top of the latest consumer and mobile security threats.