What You Need to Know About Livestreaming

The Indian Premier League fever is on, that annual T20 cricket fest that everyone awaits so eagerly. The munchies are out, the best sofa seat is reserved and all household chores completed. If you are not at home or don’t have a TV in your hostel – No worries, your smartphone will be your TV on the go!

Livestreaming is trending now thanks to the convenience it brings. It is not just about watching matches online, you can also livestream the latest TV shows, movies or performances on the go. If you happen to be a football fan, you wouldn’t want to miss even one of the supercharged UEFA matches that you can livestream on your device.

Thanks to the rise in popularity of the internet across the nation, smartphone penetration, and exciting offers on data usage by service providers, livestreaming has taken Digital India by storm. People are making most of this service, not only to catch up with their favorite shows and sports, but also to share with their experiences through social media

So, what is livestreaming?

Live streaming involves the delivery of internet content as it is happening with no cuts or edits. The videos are uploaded on social media and they start playing right away without waiting for the whole file to download. Also, they don’t get automatically stored on the device either.

Initially there were apps that allowed one to livestream events to friends or the public, but now many social media forums and even TV channels offer these services. So, if you are planning to watch the latest season of Game of Thrones even before it has aired in India, or share your child’s first dance recital as they perform, go ahead and do so, but first, you need to be aware of some facts on livestreaming.

Cyber threat warning – While using free live streaming apps, you may find pop up ads covering the video you want to watch. The ‘close ad’ buttons could be fake, only to launch malware attacks. Another way cybercriminals target their victims is by asking the user to download “special software” to make the stream work. The software you download has a higher likelihood of being malicious.

As they say, ‘prevention is better than cure.’ Therefore, is it important to consider few do’s and don’ts while livestreaming:

If you are livestreaming content from the internet:

  • The content factor: Because it is shared live, the video may contain inappropriate content
  • The Free factor: Watch your favorite games, TV shows, or movies via a verified website and enjoy without worries. Be wary of free offers, because that may put you at risk of downloading viruses or cookies that could either steal data or compromise your device
  • The security factor: Always use devices which have security installed on them to livestream content to enjoy continued peace of mind and safety
  • The gambling factor: Betting firms advertise a lot on livestreamed content and there is always a risk of children getting lured to these sites. Further, the ads may contain adult advertisements which is inappropriate for children
  • The data factor: Long hours of livestreaming involves high data consumption and you may want to talk to your child about increasing costs and data limits

If you are livestreaming content to the internet:

  • The copyright factor: It may not be appropriate to livestream events like plays, concerts, private music shows, movies etc. without verifying if it’s allowed. You need to get prior permission
  • The privacy factor: Do ask for permission from all concerned first before you start livestreaming events like marriages, parties, dances, prayer services. Some people may not want to be in the frame and their wishes should be respected. Similarly, if you are being filmed and don’t like it, say so clearly
  • The location factor: Livestreaming from home or elsewhere with location turned on can be an open invitation to strangers to connect with you. Do not share personal videos or details without parental permission

Secure your device with the latest that security has to offer, like McAfee LiveSafe, opt for paid services and then sit back and enjoy the match-or whatever it is that you want to watch.

There falls a wicket and I am off to watch the match being livestreamed on a big screen in the society garden. Join me?

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