Executive Perspectives

It’s a Digital World…We Just Live In It!

This blog post was written by Penny Baldwin. The information age, the digital age, one thing’s for sure – the general marketing landscape has expanded and evolved beyond our wildest imaginations. But with the amount of innovative trends and methods entering the market, how do you narrow down the field ...

Executive Perspectives

Trend Countdown: My Top 5 Digital Marketing Trends to Watch

This blog post was written by Penny Baldwin. Marketers, take note: A killer digital marketing campaign is no longer about a banner ad campaign and a lukewarm social presence. If you’re not staying on top of user behavior and of-the-moment trends, you’re not going to win over your market share. ...

Executive Perspectives

Three Pillars for A Stronger Content Strategy

This blog post was written by Penny Baldwin. The content marketing trend is in full swing. Now, the question is not whether to create your own branded content—it’s how to serve up the most digestible assets to a targeted audience, and actually see ROI. As marketers, we produce a lot ...

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