New Year, New Digital You: Canadian Survey Findings from McAfee

By on Jan 26, 2021

New Year, New Digital You: Canadian Survey Findings from McAfee

McAfee is headquartered in the U.S. and with our impressive global footprint protecting over 600 million devices protecting users’ connected lives isn’t just a priority for one location, but for the entire world that we serve.  As Site Leader of our Consumer Ontario offices, when it came time to reflect on the past year, we knew it was important to gather findings for the communities we protect including those in Canada.

In 2020, we abruptly transitioned from offices to home workspaces, participated in distance learning, and figured out how to stay connected with friends and family from afar. We sought out new forms of entertainment by streaming countless movies and TV shows and found new ways to stay active with at-home workouts. None of this would’ve been possible without our devices and the technologies we rapidly adopted. In fact, data shows that we accelerated five years forward in digital adoption during the first two months of the pandemic alone. And according to findings from our 2021 Consumer Security Mindset Report, Canadian consumers plan to stick with this digital-first lifestyle in the new year and beyond.

In the past year, many of us started to use or increased our use of various online tools. In Canada, online banking surged to 78%, personal shopping to 63%, and social engagements to 59%. We’ve adapted to the convenience of these online alternatives and have used them to replace activities that were once primarily in-person. In fact, 70% of survey respondents indicated that they now use or have adopted common features designed for convenience, such as text and email notifications, web or mobile applications versus desktop sites, and more.

Online alternatives will continue to replace activities in people’s lives that were once in-person. According to our survey, the top digital activities that will remain part of our routines even as social distancing and stay-at-home restrictions lift include online banking, social engagements, and personal shopping. But as we continue to rely on technology to complete these tasks, how are we adapting our security habits to greater time spent online?

New Year, New Digital You

New Digital Worlds Also Means an Increase in New Digital Threats 

The more time we spend online interacting with various apps and services, the greater our exposure is to potential c

ybersecurity risks and threats. So, as we continue to adapt to and embrace our new digital world, hackers are simultaneously taking notes. Survey results show that 67% of respondents are most concerned about their financial data being stolen or compromised, while 65% are concerned that their personal information could get hacked.

A heightened sense of security is of the utmost importance so we can continue to live our digital lives free from worry. But 45% of survey respondents don’t feel very confident about their ability to prevent a cyberattack and believe that they don’t have what they need to ward  one off.

Even with these concerns, there still appears to be a discrepancy between our perceptions around online security ver

sus our actions. While 66% of respondents stated that they purchased at least one connected device in 2020, only 42% bought security software, and only a quarter admitted that they check if their security software is up to date. But to preserve our digital wellness as we adopt new technology into our lives, we must upgrade our security habits in tandem. After all, it’s better to prevent a problem than be in a position of having to fix it.

Stay One Step Ahead of Hackers in 2021 and Beyond

To help prevent a hacker from striking, it helps to think about why they would want your data in the first place. However, 61% of Canadian respondents admitted that they never considered how much their online data is worth. Hackers are always looking for ways to exploit others for money. By scavenging and stealing our personally identifiable information over the internet, hackers can piece together our identities – a valuable asset and can be resold for a lot of cash.

To stay one step ahead of hackers and protect your digital wellness into the new year and beyond, continue to work on your own online habits and follow these security tips:

Use multi-factor authentication

Two or multi-factor authentication provides an extra layer of security, as it requires multiple forms of verification like texting or emailing a secure code to verify your identity. Most popular online sites like Gmail, Dropbox, LinkedIn, Facebook, etc. offer multi-factor authentication, and it takes just a few minutes to set it up. This reduces the risk of successful impersonation by criminals who may have uncovered your information by keyboard snooping.

Connect with caution.

Hackers tend to lurk in the shadows on public Wi-Fi networks to catch unsuspecting users looking for free internet access. If you have to conduct transactions on a public Wi-Fi network, use a virtual private network (VPN) like McAfee® Safe Connect to help keep you safe while you’re online.

Browse with added security

Use a comprehensive security solution, like McAfee Total Protection, which can help protect devices against malware, phishing attacks, and other threats. It includes McAfee WebAdvisor, which can help identify malicious websites.

Enable security settings

When using third-party tools like video conferencing platforms, adjust your security settings by password protecting your meetings and blocking other meeting attendees from sharing their screens. You can also adjust your device’s app permissions to only access your location when actively in use, or enable safe browsing options to protect you from malicious websites.

Stay Updated  

To stay updated on all things McAfee and on top of the latest consumer and mobile security threats, follow @McAfee_Home  on Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook.

 

About the Author

Jean Treadwell

Jean Treadwell serves as Sr. Director of Business & Marketing Operations and Ontario Site Leader with McAfee. She has held strategic, intelligence, finance and operational leadership roles. She has been in technology for over twenty years because of its societal relevance, and is passionate about the responsible innovation happening within the security landscape.

Read more posts from Jean Treadwell

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