Why Should You Pay for a Security Solution?

By on Jun 30, 2020

Do you ever go a single day without using a digital device? The answer is probably not. According to the Digital 2019 report by Hootsuite and We Are Social, users spend almost 7 hours a day online. And due to the recent stay-at-home orders, that number has only increased (internet hits recently surged between 50% to 70%). What’s more, U.S. households are now estimated to have an average of 11 connected devices – that’s almost 3 devices per person in my family!  

As the use of devices, apps, and online services increases daily, so do the number of online threats consumers face. That’s why it is important users consider what the best method is for securing their digital life 

My advice? Use a comprehensive security solution (and I’m not only saying this because I work for McAfee). Here’s why. 

The Limitations of Free Security Tools

Let’s be real – we all love free stuff (Costco samples anyone?). However, when it comes to my family’s security, am I willing to risk their safety due to the limitations of free solutions?  

Free tools simply don’t offer the level of advanced protection that modern technology users need. Today’s users require solutions that are as sophisticated as the threats they face, including everything from new strains of malware to hacking-based attacks. These solutions also quite literally limit consumers’ online activity too, as many impose limits on which browser or email program the user can leverage, which can be inconvenient as many already have a preferred browser or email platform (I know I do).  

Free security solutions also carry in-app advertising for premium products or, more importantly, may try to sell user data. Also, by advertising for premium products, the vendor indirectly admits that a free solution doesn’t provide enough security. These tools also offer little to no customer support, leaving users to handle any technical difficulties on their own. What’s more, most free security solutions are meant for use on only one device, whereas the average consumer owns over three connected devices. 

Security should provide a forcefield that covers users in every sense of the word – the devices they use, where they go online, how they manage and store information, and their personal data itself 

Connected Consumers Need Comprehensive Solutions

Today’s users need more than just free tools to live their desired digital life. To truly protect consumers from the evolving threat landscape, a security solution must be comprehensive. This means covering not only the user’s computers and devices, but also their connections and online behaviors. Because today’s users are so reliant on their devices and connections to bridge the gap between themselves and the outside world, security solutions must work seamlessly to shield their online activity – so seamlessly that they almost forget the solution is there. This provides the user with the protection they need without the added distractions of in-app advertising or the constant worry that their subpar solution might not secure them from common online threats.  

Why McAfee Matters

Free security products might provide the basics, but a comprehensive solution can protect the user from a host of other risks that could get in the way of living their life to the fullest. McAfee knows that users want to live their digital lives free from worry. That’s why we’ve created a line of products to help consumers do just that. With McAfee® Total Protection, users can enjoy robust security software with a comprehensive, yet holistic approach to protection.  

First, consumers are safeguarded from malware with cloud-based threat protection that uses behavioral algorithms to detect new threats – specifically protecting the device and web browsing. The software’s detection capabilities are constantly being updated and enhanced, without compromising the performance of users’ devices.  

McAfee also provides users with protection while surfing the web, where they can face a minefield of malicious ads or fraudulent websites. These pesky threats are designed to download malware and steal private information. That’s why McAfee® LiveSafe and McAfee® Total Protection include McAfee® WebAdvisor – web protection that enables users to sidestep attacks before they happen with clear warnings of risky websites, links, and files. They also include McAfee® Identity Theft Protection, which helps users stay ahead of fraud with Dark Web monitoring and SSN Trace to see if personal information has been put at risk 

Finally, we can’t forget about the importance of mobile threat detection, given that consumers spend nearly half of their online time via their mobile devices. Hackers are fully aware that we live in a mobile world, and coincidentally they’ve stepped up mobile attacks. That’s why McAfee solutions provide multi-device protection so you can safely connect while on the go.  

With robust, comprehensive security in placeyour family’s devices will be consistently protected from the latest threats in the ever-evolving security landscape. With all these devices safeeveryone’s online life is free from worry.   

Stay Updated

To stay updated on all things  McAfee  and on top of the latest consumer and mobile security threats, follow @McAfee_Homeon Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook. 

About the Author

Baker Nanduru

Baker Nanduru currently serves as VP of Endpoint Segment at McAfee. He is a seasoned product leader and entrepreneur with extensive experience in consumer and small business market-leading companies like Symantec, GoDaddy, and several startups. A proud Cal-Berkeley alum, he is passionate about enriching consumer lives with product and business model innovation. He is an ...

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