What Security Means to Professionals
Recently, we conducted a survey of 600 families and professionals in the U.S. to better understand what matters to them—in terms of security and the lives they want to lead online. The following article reflects what they shared with us, and allows us to share it with you in turn, with the aim of helping your workday go a little more smoothly.1
How many windows are open on your computer right now? Check out your browser. How many tabs do you have? If it’s a typical workday, you’ve probably run out of fingers counting them up.
Professionals put their computers through the paces. Consider the number of back-to-back meetings, video conferences, and presentations you lead and attend in a day, not to mention the time that you pour into work itself. Your computer has to keep up. It’s certainly no surprise that this is exactly the notion that came up in our research, time and time again.
What’s on the minds of professionals when it comes to their security?
In speaking with professionals about security, their answers largely revolved around getting work done.
- I need trusted apps and sites to work, always.
- I need to maximize battery life while in transit or on a plane.
- I need live presentations and demos to be seamless.
- I need to multitask with multiple apps or multiple browser tabs open without locking up.
- I need my computer to respond reliably and quickly without locking up.
While on the surface this may mean performance is top of mind, a closer look reveals that performance is often a function of security. A quick and easy example of this is the classic virus infection, where getting a virus on your computer can bring work to a screeching halt.
More broadly though, we see security as far more than just antivirus. We see it as protecting the person and helping them stay productive—giving them the tools to take care of the things that matter most to them. Thus, plenty of what we offer in a security suite focuses squarely on those concerns:
Battery optimization keeps you working longer without fretting over finding an outlet in the airport or simply working without wires for longer.
Password managers let you log into the apps and sites you count on without a second thought, also knowing that they’re securely stored and managed for protection.
Vulnerability scanners make sure that your apps always have the latest updates, which ensures you have all the upgraded features and security protocols that come along with those updates.
Inbox spam filters take yet another headache off your plate by removing junk mail before it can clutter up your inbox.
Secure VPN keeps data safe from prying eyes on public Wi-Fi in places like airports, hotels, and coffee shops, which gives you more independence to work in more places knowing that your information is secure.
Those are a few examples of specific features. Yet also important is that any security solution you use should your computer running quickly as well as smoothly. It should be lightweight and not hog resources so that your computer runs and responds quickly. (That’s a major focus of ours, where independent labs show that our performance is five times better than the average competitor.)
Where can professionals get started?
Drop by our page that’s put together just for professionals. We’ve gathered up several resources that’ll help you stay productive and safer too. Check it out, and we hope that it’ll keep you going whether you’re working on the road, in the office, or at home.
- Survey conducted in October 2019, consisting of 600 computer-owning adults in the U.S.
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