This blog was written by Richard Steranka.
Thanks to all of you who attended our Q1 Global Channels webcast to hear what we have in store for the McAfee Partner Program in 2016. If you missed the webcast, I encourage you to watch a replay or download the slides from the Partner Portal. Our collective efforts this past year not only contributed to 93% of McAfee bookings, but set the stage for a spectacular 2016.
It’s stats like this that testify the front-and-center role that you, our partners, play in McAfee’s overall mission to be our customer’s #1 security partner. In 2016 several elements of our multi-year partner program overhaul will blossom and deliver maximum profitability to you and optimal security outcomes to our mutual customers.
As discussed in detail on our webcast, here’s our 2016 channel priorities and a few highlights within each area that will see to our success:
2016 Channel Priorities
Strategic Engagement – We are placing the utmost importance on developing joint business plans with you to precisely align on specific sales opportunities and growth. We will establish what success looks like at the outset and collaborate to course correct like never before with real-time metrics provided by tools like the Partner360 dashboard and later this year Salesforce.com.
Mutual Growth and Profitability – The Sales Rules of Engagement we introduced in 2015 emphasized fostering a culture of shoulder-to-shoulder engagement throughout the customer buying process. We’ll accelerate on this path with enhancements to our MDF plan that include improved marketing campaigns. We’re also making key updates to our profitability programs and removing friction in day-to-day transactions with several ease of doing business improvements.
Better Customer Outcomes – Our customers will continue to benefit with our ongoing mutual investments to training and enablement. You will have access to the best tools, incentives, and guidance in the industry to build out world-class security practices, which includes managed services.
2015 was a glimpse at the success possible when we commit to investing in one. We are poised to go far in 2016 as we rise above conventional channel partner programs and point products with our strategy to own the Threat Defense Lifecycle.
Please share your feedback with us by taking part in our partner survey that will launch on February 4.