Let’s Commit To Protect Our Privacy This Year

Let’s Commit To Protect Our Privacy This Year

How our new identity & privacy app can help

By this point in the year you may have already broken some of your New Year’s resolutions, but here’s one to keep: better protecting your online privacy.

After all, we are likely to continue to spend more time online in 2021, whether it be for working, learning, or shopping. This makes taking some preventative steps to shield our identity information more important than ever.

That’s why McAfee has been working on a new identity and privacy app for safeguarding your personal information, and we’d love for you to try it if you’re in the U.S.

Here’s a little bit about our approach. We looked at some of the key areas where users’ private information can be vulnerable, and designed a tool that offers easy-to-use, proactive protection for Windows, Android, and iOS devices, with consistent, familiar experiences regardless of the platform.

Safely Connect Through a VPN

We know, for instance, that users are vulnerable when using unsecured networks, like public Wi-Fi. This is where a cybercriminal can potentially capture your login credentials and other personal information as it flows over the network, from your laptop to your bank’s website, for example.

So, we made sure to include a Virtual Private Network (VPN) to keep your information protected from prying eyes. It does this easily, and even automatically, by detecting when you’re on a public network and prompting you to turn on your VPN. The VPN then scrambles, or encrypts, your data as it flows over the network. Unlike some VPNs that require advanced settings to shield your data, our app offers seamless security.

Dark Web Monitoring

Another area of high risk that we want to address is data breaches. Whether one of your personal accounts is hacked–or worse–another website somehow gets ahold of your data and subsequently gets breached, your data may end up on the dark web. This is where cybercriminals buy and sell information.

To detect these dangerous leaks, we included dark web monitoring, which alerts you if your login credentials have been exposed. It can even provide you with a link to the site that uses those credentials when the information is available. This allows you to swiftly reset your passwords, mitigating the risk.

Given that we saw a spike in corporate data breaches in 2020, where 58% of victims had their personal data compromised, I believe this kind of always-on monitoring of your private information is key.

Ease of Use

Most importantly, we wanted to make this personal protection app easy to use and available across all your compatible devices. So, whether you’re out with just your phone, or home working at your PC, you have access to your protection, and can even pick up where you left off on a different device.

I know that organizing my digital life gives me one less thing to worry about, and I hope it’s the same for you. Give the app a try, and please let us know what you think since we are always open to your feedback.

Here’s to a happy and secure year!

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