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Allison Cerra

Allison Cerra is senior vice president and chief marketing officer at McAfee. In this role, she is responsible for leading all of McAfee’s marketing and communications initiatives. Cerra was previously vice president and head of marketing at Intel Security Group.

Before joining McAfee, Cerra served as vice president of marketing for the Americas Enterprise Group at Hewlett Packard Enterprise. Prior to that, she served as vice president of marketing and communications at Alcatel-Lucent, vice president of sales and marketing at Frontier Communications, and director of consumer marketing at Verizon.

An accomplished senior marketing executive, Cerra has co-authored four books exploring how technology is changing business models and user behaviors. Most recently, she co-authored The Second Economy, which defines a new paradigm for how cybersecurity professionals can more effectively defend their organizations against online adversaries. She was named "CMO of the Year" and "Top Researcher of the Year" by the Dallas/Fort Worth American Marketing Association, and was recognized as a "Women in Business" and "Women in Technology" honoree by the Dallas Business Journal.

Cerra earned bachelor's degrees in marketing and management from the University of South Florida, and master's degrees in business administration and telecommunications from Southern Methodist University.

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Executive Perspectives

The Cybersecurity Playbook: Why I Wrote a Cybersecurity Book

I ruined Easter Sunday 2017 for McAfee employees the world over. That was the day our company’s page on a prominent social media platform was defaced—less than two weeks after McAfee had spun out of Intel to create one of the world’s largest pure-play cybersecurity companies. The hack would have ...

Executive Perspectives

The Device-to-Cloud Cybersecurity Company – Our Essence in a Few Words

McAfee strives to protect data and stop threats. We do so by defending where that data increasingly resides. And we practice an inclusive, open approach by teaming with others – partners and competitors alike – to give our customers cohesive solutions.

Enterprise

MPOWER 2017 Highlights: A Cybersecurity Conference On-Demand

Conference organizers waited with anticipation. In a sleek, high-tech conference hall glowing with McAfee’s deep signature red, a colossal scoreboard flashed the results of a real-time vote for who would take the stage and speak next. The results were a virtual dead heat. The thousands in the audience had just ...

Executive Perspectives

What’s In a Name?

In one of the most iconic self-help books of all time, How to Win Friends and Influence People, Dale Carnegie outlines several strategies to earn favor from others. Among them is recognizing that a person’s name is, to that person, the sweetest sound in any language. I’ll posit a reason: ...

Executive Perspectives

Risky Business: Miscalculating Cyber Threats

Human beings are an amazingly resilient species. I’m not speaking merely of our collective abilities in building and growing productive civilizations the world over. I’m referring to a much more important, even if less understood, characteristic—that of our ability to deceive ourselves. I realize that statement is loaded with controversy, ...

Executive Perspectives

Who Needs Another Cybersecurity Book?

One could argue the last thing the world needs is another book on cybersecurity. A simple search of the term on Amazon yields nearly 1,700 results. A Google search of the same renders nearly 27 million hits. In fact, one could argue that cybersecurity is dangerously close to suffering the ...

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