Real or fake?

Deepfakes and scams blur the line between truth and fiction. Understand the technology, stay ahead of the curve, and share what you know. Together, we can outsmart the scams and protect each other.

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What is a deepfake?

In the age of social media and viral videos, it's getting harder to trust what we see online. Enter deepfakes: audio, videos or images that look incredibly real, but are actually cleverly manipulated by AI.

Imagine your favorite celebrity starring in a movie they never actually filmed, or a politician giving a speech they never actually delivered. That's the power of deepfakes. Deepfakes are made using existing videos or photos and with the help of AI, can swap faces, change voices, or even make people say or do things they never did.

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What is generative AI?

Generative AI is the specific type of artificial intelligence that powers many of the AI tools available. The "G" in ChatGPT stands for generative. Today's generative AI evolved from the use of chatbots in the 1960s. Now, as AI and related technologies like deep learning and machine learning have evolved, generative AI can answer prompts and create text, art, videos, and even simulate convincing human voices.

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How can I protect myself from deepfakes?

Deepfake AI scams are increasingly common, but prevention is possible. Protect yourself from AI-generated video risks with these strategies:

Stay informed: Keep up with the latest AI video technologies.
Verify sources: Always check the origin of video content, especially if it seems unusual or too good to be true.
Use trusted platforms: Watch videos from reliable sources known for authenticity.

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McAfee is your source for the latest AI news and protections

The rise in AI-generated content has made it difficult to determine what's real from what's fake. Stay ahead of AI-generated scams and election disinformation.

One click, gone: how Cory lost control in seconds

Cory got a text claiming to be from his phone service provider about suspicious account activity. Distracted, he clicked the link. His phone stopped working immediately. The message was a scam. Cory lost access to calls, texts, and any accounts tied to his number. As a life coach who communicates with clients daily, it was a nightmare.

The experience left him shaken. His advice? Slow down, trust your gut, and double-check before you click.

See more scam stories > Get protected now >

She saved for months—then a scammer took it all in seconds

As a teacher, Brittany had saved for months to see Taylor Swift’s Eras Tour. After scoring tickets, she was counting down the days—until she logged into the ticketing platform and saw they were gone. A strange link she’d clicked days earlier, a reused password, and no two-factor authentication had let a scammer take over her account.

“You can be careful and still get caught,” she says. “I’m only human.”

See more scam stories > Get protected now >

From hype to heartbreak: the ticket deal that wasn’t real

Henry was trying for weeks to get a ticket to see Tyler, the Creator. Outside the venue, he saw a post from someone claiming to have two extras. The seller asked for $280 up front. Then came the red flags: delays, pressure to pay more, and a screenshot showing someone offering $250 per ticket.

He wishes he’d had a tool to spot the red flags before it was too late. Now, he’s working with his bank to recover the money and warning others online.

See more scam stories > Get protected now >

Can you spot a Deepfake?

Guess the AI-generated voice.

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Play the audio clip
Select “Real” or “Fake”

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Add another link

✓ That's correct!

× That's incorrect!

{{digitalData?.deepFake?.config[digitalData?.deepFake?.activeAudioIndex].isRealAudio ? 'Real Audio' : 'Fake Audio'}}

Can you spot a scam?

Guess whether the message is legitimate or a scam.

Read the text or email
Make your selection
See the answer, and try another example.

Learn more about Scam Detector >

✓ That's correct!

× That's incorrect!

{{digitalData?.textScam?.config[digitalData?.textScam?.activeTextIndex].isRealText ? 'Real Text' : 'Fake Text'}} {{digitalData?.textScam?.config[digitalData?.textScam?.activeTextIndex].isRealText ? 'Real E-mail' : 'Fake E-mail'}}

AI-generated audio detected

Don't fall for it: MrBeast is not selling you an iPhone for $2 — that’s a deepfake scam.

Don’t believe the hype — or the video. Scammers are using AI deepfakes to impersonate MrBeast, claiming he’s giving away 10,000 iPhones for just $2 each.

Learn more > See more AI news >

Analyzed by McAfee Smart AI™

Learn more about McAfee Deepfake Detector >

No, Kylie didn’t tell Kendall to dump Harry Styles.
That’s a deepfake soap opera.

It might sound like her. It might look like her. But it’s not real. AI-generated videos are getting disturbingly convincing, and this one is pure fiction dressed up as a celebrity feud.

Learn more > See more AI news >

Analyzed by McAfee Smart AI™