Intel Security Survey Reveals New Family Challenges as Connected Lifestyle Grows

Our Digital Lifestyle Affects Connected Families

Parents Admit Dedicating Equal Amount of Time to Digital Device Usage as In-Person Interaction While at Home

NEWS HIGHLIGHTS

SANTA CLARA, Calif., Jan. 24, 2017 – Today Intel Security released findings from a recent global study, “New Family Dynamics in a Connected World,” that aims to better comprehend how families’ attitudes and habits are evolving as their homes and lifestyles become increasingly connected. This study underscores the need for simple ways for parents to manage internet connectivity in their homes – from blocking inappropriate sites to controlling the amount of time users spend on their devices to disconnecting to the internet entirely from time to time.

Today, we are seeing the rise in popularity of the smart home and its connected devices. In fact, Gartner forecasts that “there will be more than 10.5 billion ‘things’ in homes by 2020,”1 which we believe creates a larger potential risk that the devices and personal data that flow from them can be compromised. While internet-connected devices offer consumers new opportunities, they can also come with some drawbacks and potential risks that can be the detriment of relationships.

“While there is tremendous excitement for the conveniences that today’s technology brings, we know the weakest link in those devices within a connected home put consumers at risk,” said Gary Davis, chief consumer security evangelist at Intel Security. “We must empower parents to actively manage how their families interact with those devices. When the correct security and privacy measures are taken, consumers will feel more protected enabling them to fully enjoy all the benefits of living in a smart home.”

Current Monitoring Methods Don’t Keep Pace with Technology

Today’s Digital Habits Cause New Parenting Concerns

The Good News: Online Safety Conversations Are Happening Between Parents and Children

Tips to Keep Families Secure in Year Ahead
To stay protected in the evolving online world, Intel Security has the following tips for parents:

Find More Information:

Survey Methodology
In December 2016, Intel Security commissioned OnePoll to conduct a survey of 13,000 adults (aged 18-55+). Respondents were individuals who use an internet-connected device on a daily basis and based in the following countries: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Singapore, Spain, the U.K. and the U.S.

About Intel Security
Intel Security, with its McAfee product line, is dedicated to making the digital world safer and more secure for everyone. Intel Security is a division of Intel Corporation. Learn more at www.intelsecurity.com.

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1 Gartner, Market Trends: Choose a Functional Business Model for the Connected Home Market, 15 April 2016

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No computer system can be absolutely secure.


CONTACTS:
Craig Sirois
214-405-2335
craig.sirois@intel.com

Ashley Dolezal
650-801-0931
ashley.dolezal@zenogroup.com